ParticipationSubmission of entries begins on August 15.
Established in 2016, the Great Shangri-La Tourism Promotion Alliance has, through the joint efforts of Sichuan, Tibet, and Yunnan provinces, continuously enhanced its brand effect and increased its influence both domestically and internationally.
To further consolidate the Great Shangri-La brand, expand the scope of its products, give full play to the role of tourism products in tourism development, strengthen exchanges and cooperation among participants in the tourism products industry, and jointly build the tourism products brand of the Great Shangri-La Tourism Promotion Alliance, the Tibet Autonomous Region Tourism Development Commission will hold the “Great Shangri-La Tourism Promotion Alliance Tourism Products Competition and the 6th Tibet Tourism Products Competition” (hereinafter referred to as the “6th Tibet Tourism Products Competition”) in Lhasa in August 2018.
(Award Ceremony of the 5th Tibet Tourism Products Competition)
A relevant official from the Tourism Development Commission introduced: “In 2018, our region will host the 4th Tibet Expo, and this year our region also serves as the rotating chair of the Great Shangri-La Tourism Promotion Alliance. Therefore, this competition will adopt the theme ‘Take Shangri-La Home,’ soliciting eligible entries from the public and selecting a group of outstanding tourism products for incubation and promotion. It aims to enhance exchanges and cooperation among the three provinces and promote the further development of the Great Shangri-La Tourism Promotion Alliance.”
(Award Ceremony of the 5th Tibet Tourism Products Competition)
The official explained that the registration period for the Great Shangri-La Tourism Promotion Alliance Tourism Products Competition and the 6th Tibet Tourism Products Competition runs from August 15 to 20. Participants can follow the official WeChat public platform “Tibet Youli” to obtain the application form. After filling out the form, it should be sent to the designated email address. Once approved by the organizing committee, confirmation of successful registration will be sent via email. Participants must deliver their entries to the designated address of the organizing committee by August 23; late submissions will be deemed invalid.
(On-site display of entries for the 5th Tibet Tourism Products Competition)
(Display of entries for the 5th Tibet Tourism Products Competition)
If you have any questions during the registration process, you may call the organizing committee during working hours (contact number: 18589110476) for consultation.
(Display of entries for the 5th Tibet Tourism Products Competition)
(Display of entries for the 5th Tibet Tourism Products Competition)
In addition, the 6th Tibet Tourism Products Competition also differs from previous editions in terms of registration requirements and award settings. A relevant official from the Tourism Development Commission told reporters: “Based on the categorization and summary of over 150 series and nearly 2,000 entries from the 5th Tibet Tourism Products Competition, this competition has set up four categories: arts and crafts, ethnic traditional handicrafts, tourism souvenirs, and Tibetan specialties.”
(Expert judging panel scoring live at the finals of the 5th Tibet Tourism Products Competition)
Arts and crafts refer to high-end tourism products such as exquisitely made thangkas, which are finely crafted and of relatively high value and price; ethnic traditional handicrafts are tourism products made using traditional Tibetan techniques, such as Tibetan incense and Tibetan paper; tourism souvenirs lean toward culturally derived creative tourism products related to Tibetan culture; Tibetan specialties include Tibetan medicine, local products, alcoholic beverages, and food items.
(Some award-winning entries from the 5th Tibet Tourism Products Competition)
(Some award-winning entries from the 5th Tibet Tourism Products Competition)
(Some award-winning entries from the 5th Tibet Tourism Products Competition)
(Some award-winning entries from the 5th Tibet Tourism Products Competition)
(Some award-winning entries from the 5th Tibet Tourism Products Competition)
The preliminary round of the 6th Tibet Tourism Products Competition adopts an online voting format to select 30 high-quality products as finalists for the “Gifts of the Great Shangri-La.” The final round will be held in a live PK format, competing for gold, silver, and bronze awards in the Tibet division, Sichuan division, and Yunnan division. In addition, the shortlisted works will serve as one of the important calling cards of Tibetan tourism and will be exhibited at the Tibet tourism section of the 4th Tibet Expo.