Here, there are Four Realms and Twelve Scenic Spots — Enjoy an Oxygen-Rich Experience Under the Snow Mountains for a Unique Trip.
On August 17th, the Yulong Snow Mountain Grand Canyon International Health and Wellness Resort in Dongba Secret Realm, Lijiang, officially opened. The project integrates Lijiang’s unique ethnic culture, natural landscapes, and modern wellness concepts, maximizing the fusion of travel + health, leisure + health, hotel + health, and culture + health. It features four realms and twelve scenic spots, including snow mountain pastures, ritual altars, sky walkways, valley flower seas, wishing pools, and love gardens, making it a new highlight in Lijiang.
A New Health-Tourism Project Built Over Three Years
Zhang Wen Yin, Executive Deputy Minister of the Publicity Department of the Lijiang Municipal Committee, mentioned that Lijiang is a well-known tourist city with a reputation as the "Capital of Tourism." It boasts superior ecological conditions and extremely rich tourism resources, including many world-famous attractions such as Yulong Snow Mountain and the Old Town of Lijiang, making it one of the most popular tourist destinations.
The "Dongba Secret Realm" project was jointly developed over three years by the Yimei Industrial Holding Group, Lijiang Yulong Tourism Co., Ltd., and Lijiang Dongba Valley Ecological Culture Tourism Co., Ltd. (stock code: Lijiang Cultural Tourism), with strong support from the Lijiang Municipal Party Committee and Municipal Government. Focusing on the theme of wellness and backed by substantial investment, it is also one of the 66 key projects in Lijiang in 2016. The project maximizes the integration of travel + health, leisure + health, hotel + health, and culture + health. By leveraging Lijiang’s unique ethnic culture and natural landscape advantages along with modern wellness concepts and technologies, it has become a representative project in Lijiang’s push to develop its wellness industry. It supports the city’s goal to build an international wellness city, a health and wellness tourism base, and a destination for healthy living, while also serving as a benchmark for the transformation and upgrading of Lijiang’s tourism.
He said the completion of the Dongba Secret Realm project will undoubtedly contribute to Lijiang’s goal of becoming an international wellness city, a health and wellness tourism base, and a destination for healthy living.
Striving to Become a Model for a "Healthy Living Destination"
"Today, Dongba Secret Realm has unveiled its beauty, but this is just the beginning. The Yimei Industrial Holding Group will continue operations and keep iterating and upgrading the project, aiming to make it a model representative of Yunnan’s efforts to build a 'Healthy Living Destination'," said Ren Jianzheng, Chairman of Yimei Industrial Group, during his speech.
It is understood that the project also includes Yunnan’s first GF Health and Wellness Hotel, managed by the century-old French brand Gerard & Fils. This is the first health and wellness hotel in Yunnan and even the whole country. The GF Health and Wellness Hotel will adopt an innovative model where the hotel not only provides accommodation and leisure functions but also offers comprehensive physical, mental, and spiritual rejuvenation and repair. It will serve as a positive example and leader for how Yunnan’s hotel industry can practice the concept of a "Healthy Living Destination."
GF Health and Wellness Hotel
GF Health and Wellness Hotel
He said the Dongba Secret Realm project distills and extracts the essence of Naxi ethnic culture, with a pure ecological scenic area centered around "holiness, purity, and mystery," a wellness tourism theme based on "Lijiang oxygen wellness," and a diverse and multi-needs customer base. Leveraging the characteristics of Yunnan’s ethnic cuisine and ornament culture, the project integrates rich cultural elements into the resort. With a limited-entry and free-access operation model, it constructs a unique international wellness-oriented holiday tourism project with profound cultural meaning, creating a model of all-domain tourism that is panoramic, industry-wide, all-seasonal, and for all people, thereby shaping a new image for Yunnan’s health tourism destinations in an entirely new way.
Trying a New Tourism Model
The Dongba Secret Realm Yulong Snow Mountain Grand Canyon International Health and Wellness Resort Project is a premium-themed resort project developed by Yunnan Yimei Industrial Group. It combines efforts from multiple experienced teams to create a boutique theme resort featuring the distinctive Naxi ethnic culture of Lijiang. According to reports, the total investment of the project is 500 million yuan, themed around healthy holidays, healthy leisure, and healthy cultural tourism, achieving an innovation from "sightseeing" to "wellness" and from "travel" to "residence."
Different from traditional sightseeing-type scenic areas, the "Dongba Secret Realm" project mainly targets health and wellness vacationers. Centered around the needs of leisure travelers — such as health, family time, family gatherings, and business exchanges — the project integrates "natural resource sightseeing + traditional culture experience + unique creative industry experiences." It aims to enhance the vacation experience through rich content, excellent quality, and top-tier activities. It transforms hurried sightseeing into healthy leisure experiences, truly making Lijiang an annual destination for recovery and well-being, and turning every wellness trip to Lijiang into a highly anticipated family event.
In terms of experiential content, whether for personal wellness, parent-child interaction, vacationing, or business receptions, visitors can enjoy unique and distinctive experiences at "Dongba Secret Realm." Tourists can admire the purest snow mountain scenery, breathe the freshest air, enjoy quiet and personalized customized vacation services, taste high-quality and distinctive healthy cuisine, and purchase IP creative cultural and creative products derived from the core of Dongba culture.
In terms of formats, whether landscapes, interactive experiences, intangible cultural heritage content, specialty dining, or cultural and creative products, all are created to high standards by top domestic and international teams based on Lijiang’s cultural and resource advantages. The goal is to deliver high quality and strong experiences, turning the project into a "Taikoo Li under the Snow Mountains."
Explore the Four Realms and Twelve Scenic Spots of Dongba Secret Realm
Dongba Secret Realm features Four Realms and Twelve Scenic Spots: the Snow Mountain Realm — plateau pastures with breathtaking snow mountain views; the Totem Realm — forest melodies and the exploration of totems; the Canyon Realm — tea-horse flower valleys and spectacular waterfalls; and the Village Realm — Mucun Village Market for sampling local delicacies.
GF Health and Wellness Hotel
GF Health and Wellness Hotel
The Twelve Scenic Spots: First, the Snow Mountain Pasture — adorned with Dongba cultural elements and stunning snow mountain vistas; Second, the Ritual Altar — a blessing ceremony with the Frog Eight Trigram Diagram, offering views of both snowy peaks and canyon landscapes; Third, the Sky Walkway — a 130-meter-long glass walkway spanning the canyon, truly breathtaking; Fourth, the Valley Flower Sea — poetic strolls, tea sipping, and sightseeing amid the canyon; Fifth, the Dragon Pool Waterfall — a 20-meter drop waterfall cascading down the cliff; Sixth, the Wishing Pool — where ancient caravans would toss coins for safe journeys and prosperity; Seventh, the Love Garden — expressing the most beautiful aspirations of love in a mysterious setting; Eighth, the Enchanted Forest — dense tree canopies with occasional mist, resembling a journey through a fairyland; Ninth, the Totem Maze — featuring the zodiac and animal worship, introducing primitive Dongba culture through totems; Tenth, the Leisure Valley Residence — the GF Health and Wellness Hotel, experiencing life in the canyon; Eleventh, the Food Market — showcasing authentic folk and intangible cultural heritage cuisines, the vibrant scene of the Dongba Secret Realm Snow Mountain Folk Food Street; Twelfth, the Snow Mountain Myth — an original fantasy stage show that perfectly blends local Lijiang charm with top-tier international performing arts.
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Where is Dongba Secret Realm?
Dongba Secret Realm is located in Baisha Township, Yulong County, Lijiang City. It is about a one-hour drive from Lijiang Airport, only 20 minutes from the Old Town of Lijiang, 40 minutes from Lijiang Railway Station, and just 15 minutes from Shuhe Ancient Town. In the gentle city of Lijiang, beyond romance, there is more tranquil private time — find a peaceful corner at the foot of the snow mountains.
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