On August 22, Jiao Anjing, a highly influential runner in the marathon community, posted a message on Weibo. In her post, she expressed her best wishes for the upcoming 2018 Harbin Marathon and, wearing a custom-designed cultural T-shirt from Qiaodan Sports for the event, called for a "Run Together, Not Drink Together" campaign. She advocated using this competitive spirit to support the kickoff of the 2018 Harbin Marathon. Her call was immediately echoed by professional runners from across the country who were preparing to participate in the Harbin event. They recorded videos in front of landmark buildings in various cities to show their support. Through the joint efforts of these professional athletes and Qiaodan Sports, an online wave of the "Run Together, Not Drink Together" movement emerged, infusing new athletic energy into the upcoming 2018 Harbin Marathon.
"Run Together, Not Drink Together": A Professional Call to Action
The Harbin Marathon enjoys immense popularity among runners. It features one of the most beautiful courses, with iconic exotic structures like Saint Sophia Cathedral that captivate visitors. Harbin is also a city of culinary delights, where local northeastern dishes and international flavors such as Russian cuisine compete for attention, making it hard for anyone to resist.
At the same time, Harbin has a rich drinking culture. Harbin Beer, which is popular nationwide, is a source of pride for the locals. "Food + beer" has become a standard experience for visitors to Harbin, so those who come here are bound to enjoy a toast or two.
As a professional marathon runner, Jiao Anjing believes that the main focus of the 2018 Harbin Marathon should be running, not just "food + drinks." Therefore, she posted her "Run Together, Not Drink Together" initiative on Weibo, urging runners to support the marathon with a professional competitive spirit.
This move quickly gained the support of many professional runners preparing to join the Harbin Marathon. They went to landmark buildings in major cities to record videos, actively responding to Jiao Anjing’s "Run Together, Not Drink Together" declaration. They also agreed to gather in Harbin on June 25 and put the "Run Together, Not Drink Together" commitment into action on June 26.
The widespread support from professional runners also inspired greater participation from marathon enthusiasts. On the eve of the 2018 Harbin Marathon, a "Run Together, Not Drink Together" trend successfully took off online.
Custom-Tinged Promotion: Qiaodan Sports Responds Actively
In the Weibo post by Jiao Anjing, she is seen wearing a black T-shirt in a dynamic pose, featuring the humorous yet powerful slogan "Run Together, Not Drink Together."
The T-shirt worn by Jiao Anjing was custom-designed by Qiaodan Sports specifically for the 2018 Harbin Marathon. The black T-shirt centers around the word "RUN," creatively incorporating the iconic Saint Sophia Cathedral of Harbin into the first letter "R" of the word. This design is truly unique. The slightly playful slogan "Run Together, Not Drink Together" adds a lively and fun touch to the T-shirt.
Many professional runners who responded to Jiao Anjing’s call also wore this Harbin Marathon cultural T-shirt. Its high visibility helped make the T-shirt designed by Qiaodan Sports an internet sensation, becoming a must-have fashion item among runners.
As a strategic partner of the Harbin Marathon, Qiaodan Sports customized a full set of gear for the participants and staff of the 2018 Harbin Marathon. Through the design of its cultural T-shirt, the brand actively supported the initiatives of professional runners like Jiao Anjing.
When people think of marathons, they often think of the passionate and uplifting spirit of sports. The "Run Together, Not Drink Together" campaign initiated by Jiao Anjing and other professional runners not only adds new depth to the spirit of marathon running but also brings a fresh highlight to the upcoming 2018 Harbin Marathon. It signals that the 2018 Harbin Marathon is destined to be an event that leaves a lasting impression on the world.