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Discover new emotions in old Beijing – your golden holiday in the capital

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — Text by Chi Bing-hui. The ancient city of Beijing has evolved into a tourism destination offering diverse and rich experiences, blending Eastern and Western cultures, merging past and present to showcase the unique flavors of Beijing. There’s also a high-end, gourmet, and artistic scene that keeps food lovers coming back. In response, five major domestic travel agencies have launched...

Text by Chi Bing-hui

The ancient city of Beijing has evolved into a tourism destination offering diverse and rich experiences, blending Eastern and Western cultures, merging past and present to showcase the unique flavors of Beijing. There’s also a high-end, gourmet, and artistic scene that keeps food lovers coming back. In response, five major domestic travel agencies have introduced seven distinctive Beijing-themed routes, aiming to offer the public multi-faceted experiences. Budget-conscious travelers can also join an online lucky draw for a chance to win luxury trips and round-trip plane tickets.

Beijing – Summer Palace. Photo provided / Beijing Tourism Industry Association

Five major travel agencies – Coca-Cola, Southeast, Shanfu, Phoenix, and Lion – have planned seven Beijing-themed tours to coincide with the recent cross-strait travel exhibition: “Low-Key Luxury, Endless Enjoyment on the Prestigious Beijing Journey,” “A Once-in-a-Lifetime Imperial Beijing Experience,” “Strolling Through Alleys on a Tasteful Beijing Tour,” “Horseback Riding and Shooting Along the Great Wall on an Epic Beijing Adventure,” “Endless Culinary Delights Across Provinces and Nations on a Beijing Food Tour,” “Exploring Creativity in Drama and Art on a Cultural Beijing Journey,” and “Day-and-Night Fun on a Trendy Beijing Trip.” These routes offer a comprehensive taste of Beijing’s charm.

The world-famous Great Wall. Photo provided / Beijing Tourism Industry Association

The registration deadline for the lucky draw is August 31, with winners announced on September 13. The grand prize is a five-day, four-night luxury trip to Beijing including flights and accommodation – one winner gets to bring a companion. The second prize is a round-trip flight to Beijing.

“Old Beijing, New Emotions” website: http://www.visitbeijing.com.tw/

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