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The Korean Herbal Medicine Festival kicks off on October 8

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — At Seoul’s Dongdaemun District, Seoul Yangnyeongsi Market, the 16th Seoul Yangnyeongsi Korean Herbal Medicine Festival will be held from October 8 to 10 in the Yangnyeongmun area within the Herbal Industry Special Zone. Seoul Dongdaemun District, Seoul Yangnyeongsi Market, from October 8...

From October 8 to 10, the 16th Seoul Yangnyeongsi Korean Herbal Medicine Festival will take place in the Yangnyeongmun area within the Herbal Industry Special Zone at Seoul’s Dongdaemun District, Seoul Yangnyeongsi Market.

The 16th Seoul Yangnyeongsi Korean Herbal Medicine Festival will be held from October 8 to 10 at Seoul Dongdaemun District, Seoul Yangnyeongsi Market. (Photo provided by Korea Tourism Organization)

During the festival, a variety of activities will be offered including 2,010 servings of herbal bibimbap, Yangnyeong medicinal soup, Korean herbal tea, and tastings of magkeolli (Korean rice wine), as well as herb slicing demonstrations, traditional wrestling matches, making Korean digestive aids, and crafting herbal sachets. Visitors can also receive free individual pulse diagnoses, consultations, and prescriptions during the event.

At 12:00 PM on October 9, a “Love for Herbal Medicine, Citizens’ Walking Event” will commence from Cheonggye Plaza, following Cheonggyecheon Stream to the Seoul Yangnyeongsi Central Event Site, covering a distance of 7 kilometers. The first 2,010 participants will have the chance to enter a lucky draw for prizes such as cars, bicycles, Korean herbal cosmetics, and red ginseng face masks. Participation in the Love for Herbal Medicine, Citizens’ Walking Event can be registered via the festival’s official family cafe at cafe.naver.com/herbfestival (Korean), or you can sign up on-site on the day of the event.

Seoul Yangnyeongsi Market is the most representative center for herbal medicine trade in South Korea, having grown from just 20 shops in the early 1960s to over 1,000 today. (Photo provided by Korea Tourism Organization)

Seoul Yangnyeongsi Market is the most representative herbal medicine trading hub in South Korea, accounting for 70% of the nation’s total herbal medicine transactions. The market houses over 1,000 shops including Korean medicine clinics, herbal medicine stores, and pharmacies. A wide variety of herbs are delivered directly from their places of origin, resulting in competitive prices and an extensive selection. Since its beginnings with just 20 shops in the early 1960s, Seoul Yangnyeongsi Market has expanded to surpass the 350-year-old Daegu Yangnyeongsi Market in scale.



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