The cultural crossroads of Japan: The Shinshu Tourism Festival kicks off
The Shinshu Tourism Festival is a large-scale tourism event jointly organized by JR-affiliated companies, Nagano Prefecture, and the tourism industry. Running from now until December 31, the festival will feature a variety of rich and diverse activities. We welcome everyone to visit Shinshu (Nagano Prefecture)!
Shinshu (Nagano) is located in the central part of Honshu. Since ancient times, this region has flourished as a hub for cultural exchange between eastern and western Japan. Thanks to its convenient transportation from Tokyo and the hosting of the 1998 Winter Olympic Games in Nagano, it has become a popular domestic and international tourist destination.
Outside Zenko-ji Temple in Nagano City.
To the west of Shinshu lie the continuous mountain ranges known as the "Japanese Alps," with peaks reaching over 3,000 meters in elevation. Ski in Hakuba, enjoy hiking in Kamikōchi, and gaze at the beautiful mountains to fully experience the boundless natural scenery. The eastern side of Shinshu features historic streets filled with the charm of olden times, such as those around Zenko-ji (Nagano Station) and Matsumoto Castle (Matsumoto Station). Additionally, tasting "Shinshu soba" noodles, nurtured by nature and pristine spring water, is another highlight of your trip.
Japan National Tourism Organization: http://www.welcome2japan.hk/
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