Japanese national brand makes its move in Taiwan, UNIQLO Taipei Hankyu store opens
Photo/Text = Chi Binghui
Got your UNIQLO yet? The grand opening of Hankyu Department Store Taipei has successfully created the hottest topic, and Japan’s national brand “UNIQLO” has opened its first store in Taiwan at Hankyu B1. It caused a sensation even before sales began — within two weeks, an interactive Facebook game attracted 630,000 participants. As a result, on the opening day on the 7th, nearly 2,500 UNIQLO fans flocked to the store, kicking off the inauguration of Hankyu Taipei.
The Japanese national brand UNIQLO has launched in Taiwan, drawing attention from all sectors.
UNIQLO occupies approximately 440 ping (about 1,450 square meters), but it still seems hard to satisfy the long queues. Many people skipped work or school just for UNIQLO. The person who queued first on the opening day was a National Taiwan University student, who arrived at the site at midnight the night before to grab Japan’s best-selling affordable jeans, wool sweaters, and down jackets. After the store opened at 10:30 a.m., the first 600 consumers were allowed in, with dozens more admitted each time based on crowd flow.
The opening day attracted thousands of “U” fans who queued overnight, creating a spectacular scene.
The NTU student who got there first skipped class and queued overnight, waiting a total of 10 hours.
In addition, many people came for the limited edition 30,000 UNIQLO eco-bags, which are available with purchases over NT$1,500. During the opening period, special discount items at UNIQLO Taipei included designated jeans (NT$499), hooded jackets (men NT$599/women NT$499), and cashmere sweaters (men NT$1,990/women NT$1,490).
Opening period special — hooded jacket (men NT$599 / women NT$499)
UNIQLO brings a “completely Japanese” service experience.
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