A creative twist on oden broth makes it super convenient

Each of these two broths is priced at NT$10. The “Sichuan Spicy” broth is brewed with Dahongpao peppercorns, chickenheart chili, Erjingtiao chili, and over ten types of Chinese medicinal herbs. The “Collagen” broth is made by simmering pork bone stock for six hours and contains 1,000mg of collagen, catering to beauty-conscious female consumers. Oden comes in over 30 varieties, and besides pairing with the two new broths, you can also choose oden-specific noodles and agar yuki. To celebrate the launch of the new broths, until February 8, buy four pieces of oden and get one free packet of broth in your choice of flavor.

Uni-President’s ready-to-eat meals generated a total output value of NT$18.8 billion in 2011, with potential to reach NT$20 billion in 2011. In 2010, ready-to-eat meals accounted for 16.5% of Uni-President’s overall revenue, and this is expected to rise to 17% in 2011. Among them, oden accounts for about 10% of ready-to-eat meal sales, growing by approximately 50% over the past three years.