Summer Chill Favorite: COLDSTONE’s 5th Anniversary Big Ice Cream Experience

The weather is getting hotter, and can the overwhelming heat make you fall for all kinds of frozen treats? COLD STONE has launched two new flavors, “Hospitable Delights” and “Joyful Beats,” allowing the public to experience the great taste of American-style ice cream blended with classic local ingredients. Additionally, to celebrate its fifth anniversary, the “Colorful Ice Festival” event has officially kicked off. From April 28 for three consecutive days, enjoy a 50% discount on the classic Ours flavor in the Coolers. On April 30, COLD STONE’s fifth birthday, the brand will gather all Taiwan outlets to give away 555 sets of limited-edition tea bag sets. All outlets will sing together to celebrate from 6 PM to 8 PM, sharing the classic ice cream cake and kicking off a joyful birthday atmosphere.

COLD STONE stated that in its five years in Taiwan, it has developed over 40 local Taiwanese ice cream flavors, with cumulative sales exceeding 15 million ice cream items. Thanks to its diverse flavors and joyful brand experience, it continues to achieve great success. For its fifth anniversary, in addition to offering the classic flavor of Hakka Lei Cha, it has also created its first-ever brand song, “Happy COLD STONE.” The song incorporates the spirit of freshly made, creatively topped, uniquely American-style joyful experiences into its melody and lyrics.

◎ COLD STONE 5th Anniversary Promotion Events

Cooler Ours 50% Discount

1. Event Period: 2012/4/28–2012/4/30

2. Details: During the event, purchase any classic Ours Cooler for takeout to enjoy a 50% discount and receive one free insulated bag.

4/30 Birthday Celebration

1. Event Period: 2012/04/30

2. Event Details: To celebrate its fifth birthday, all COLD STONE outlets will give away a limited 555 sets of fifth-anniversary exclusive tea bag sets (available for single purchases over NT$300, with 15 sets per outlet) to create a festive birthday mood. From 6:00–8:00 PM, a classic ice cream cake with candles representing the age of 5 will be served. Customers will sing “Happy Birthday” together before the cake is sliced and shared.

◎ COLD STONE “Colorful Ice Festival” Store Event

My Ice Cream Buddy Mini Book Activity

1. Point Collection Period: Now until 2012/6/5 (Redemption until 2012/6/12)

2. Details: During the event, purchase a medium or larger classic ice cream to receive a “COLD STONE Ice Cream Buddy Mini Book.” In addition to introducing little stories about COLD STONE classics, customers can get a stamp for each medium or larger classic ice cream (including Coolers) purchased at original price. Collect five stamps of different colors to redeem a small cup of classic ice cream. Collect 25 stamps to receive a Mine Cooler (any flavor).

◎ Thank You Bonus for Spending Over a Certain Amount

1. Period: Now until sold out

2. Details: During the event, spend NT$250 to purchase a limited-edition fifth-anniversary tote bag for NT$220. Limited to 3,600 bags, while supplies last.

◎ Cool Gold Give Me 5 – 2012 5th Anniversary Edition Cool Gold Card

1. Sales Period: Now until 2012/6/5; Card Usage Period: Now until 2012/12/31

2. Details: The COLD STONE 5th Anniversary Edition Cool Gold Card comes with an ice cream scent. The card is priced at NT$250 and includes one small cup classic ice cream redemption voucher (worth NT$140) and one Naati redemption voucher (worth NT$85), both valid until 2012/12/31.

3. Event Details: Every Friday during the validity period, Cool Gold Card holders enjoy various in-store discounts (April–June: Buy a large classic ice cream, get a large one free—monthly details on the COLD STONE website). Cardholders get a 10% discount on all cakes. Also, when purchasing Green Light Theater performance tickets on Era Ticketing website, enter the code on the back of the Cool Gold Card to get a 10% discount.

COLD STONE Official Website: www.coldstone.com.tw