Selamique Turkish coffee carries forward the richest secrets of the Middle Eastern world
Last updated 2026-09-26 — When coffee comes to mind, Italy or the United States might be the first associations, yet this addictive black beverage originally spread widely across the Arab world. Had it not been for the Ottoman siege of...
Text by TRAVELER Luxe Traveler’s Journal
When coffee comes to mind, Italy or the United States might be the first associations, yet this addictive black beverage originally spread widely across the Arab world. Had it not been for the bag of beans left behind by the Ottomans during their retreat after the 16th-century siege of Vienna—beans that introduced Europeans to an entirely new flavor—this “Islamic wine” might have remained the Middle East’s richest secret forever.
The flagship store of Selamique, located in a residential area, features the deep black hues reminiscent of Turkish coffee. (Photo provided by TRAVELER Luxe Traveler’s Journal)
What makes Turkish coffee most unique is its preparation process. A small amount of water—about the amount used in a demitasse cup—is poured into a traditional Turkish coffee pot called a “Cezve.” Then, roughly one heaping tablespoon of coffee powder is added, along with the desired amount of sugar. The mixture is stirred and heated over low heat until it nears boiling and begins to foam. At this point, half of the coffee is poured into the cup. The remaining coffee in the pot is then further heated until it boils again, after which it is also poured into the cup, and it’s ready to enjoy.
Turkish coffee and Turkish delight, waiting to delight the taste buds. (Photo provided by TRAVELER Luxe Traveler’s Journal)
Since Turkish coffee is not filtered, it has a thicker consistency. It is traditionally served with a glass of water, as well as the region’s famous Turkish delights and sweets.
In addition to coffee powder and brewing equipment, Selamique also offers exquisite traditional Turkish sweets. (Photo provided by TRAVELER Luxe Traveler’s Journal)
With the passage of time and shifting trends—especially following the advent of instant coffee and machine-brewed varieties—Turkish coffee faced the challenge of gradually disappearing. Yet this brewing method, inseparably linked to the very origins of coffee and even to Turkish history, is both a culture and an art. To revive global appreciation for this beautiful tradition, Selamique was born.
The traditional Turkish coffee pot, the “Cezve.” (Photo provided by TRAVELER Luxe Traveler’s Journal)
The name Selamique originates from the Ottoman Empire era and refers to the place in a home where guests were welcomed for coffee or tea. At its flagship store in Levent, staff serve you a tasting set of Turkish coffee and desserts. A beautiful silver tray displays richly aromatic Turkish coffee alongside Turkish delight dusted with gold leaf—so exquisitely presented that you’re almost reluctant to take a bite. The delicate texture and aroma of the naturally derived candy coating softens the bitterness of the coffee.
The interior decor and furnishings resemble a chic boutique. (Photo provided by TRAVELER Luxe Traveler’s Journal)
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