Text by the editorial team of MOOK Travel Life Network

Tigerair Taiwan grandly held its maiden flight launch event at Huashan 1914 Creative Park on September 23,officially announcing the launch of its Taipei-Singapore route on September 26 morning, and also revealed its second wave of route plans: a daily flight from Taoyuan to Bangkok Don Mueang Airportand a four-times-weekly Taoyuan-Chiang Mai route, with sales expected to start in mid-October and flights commencing in mid-November,when Tigerair Taiwan will offer another round of promotional fares. Tiger fans are advised to closely follow relevant updates on the Tigerair Taiwan official website and Facebook fan page.

At the maiden flight launch event, Tigerair Taiwan announced that the "Hao Jiao Xiang Qi" duo from the Pulingong music group is its annual brand ambassador. Starting now, advertisements featuring Haozi and A-Xiang will be heavily broadcast. In addition to print and online ads, the public can see the "Hao Jiao Xiang Qi" backpacker taxi fleet zipping through streets and alleys, and hear them "speaking up" for Tigerair Taiwan on the radio, fully showcasing Tigerair Taiwan’s new vibrant proposition of warmth, sincerity, and enthusiasm, leading travelers on new journeys.

It’s worth mentioning that every Tigerair Taiwan aircraft will feature a "Taiwan" livery. The livery theme is “The Leaping Heart Above Formosa’s Clouds,” which combines calligraphic brushstrokes with rounded English fonts to spell out the name Taiwan, showcasing Taiwan’s cultural heritage and the vitality of the new generation. It symbolizes Tigerair Taiwan’s brand positioning that blends international professionalism with local approachability. The outline of Taiwan’s main island is specially paired with clouds in the sky to form the shape of a “T,” symbolizing Tigerair Taiwan’s ambition to take off from Taiwan, soar through the skies, and explore the world. In terms of color scheme, Tigerair Taiwan’s corporate standard bright orange is used as the base, creating a warm gradient that conveys the brand’s personality of “warmth, sincerity, and enthusiasm,” eventually settling into a steady earth tone to express the grounded determination of Tigerair Taiwan to deepen its roots in Taiwan.

Minister Shen Chi of the Civil Aeronautics Administration, Ministry of Transportation and Communications, said in his speech at the event that Tigerair Taiwan is Taiwan’s first low-cost (budget) airline. He hopes that with this new type of air service, passengers can “pay what you want, buy what you need,” and that the Taiwanese cuisine, customer service, and promotions on board all demonstrate the airline’s ambition. He hopes Tigerair Taiwan will promote the spirit of low-cost aviation and enjoy continued success.

To coincide with the maiden flight event,Tigerair Taiwan has specially launched the 【Tiger Who Bluff】 puzzle game on its official Facebook fan page.Score over 1,000 points, share, and you’ll have a chance to win Singapore flight tickets (20 sets, one per set) or a 1:150 scale Tigerair Taiwan model airplane (30 sets, one per set);The campaign runs from September 23 to September 28, and anyone who likes the Tigerair Taiwan fan page can join the game. You can play repeatedly—the more you play, the higher your chances of winning.

 

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