The first-ever Jimmy Liao brand concept store has opened, creating a cross-industry cultural innovation platform!

The Jimmy Liao brand concept store “Story Circle Never Ending Story” is a place where stories bloom abundantly—an experiential space with rich layers, an exchange platform full of creative surprises, and an entrance that leads to care for every corner of Taiwan and the world. Each season, the concept store selects a picture book theme and presents it through a cross-industry approach of exhibitions, merchandise, and dining to promote the ideas of “brand experience, cultural creativity platform, and corner exploration,” bringing to life the emotion of pursuing a beautiful lifestyle. Through seasonal thematic cuisine, cross-industry exhibitions, spatial arrangements, and merchandise design, the store hopes that customers can feel the richness of “Refresh, Return, Recreate” within the atmosphere of the Story Circle, fulfilling expectations and even surpassing imagination.

The first season begins at the origin with Jimmy Liao, featuring the Flying Painting installation that showcases a curated selection of 117 outstanding works from over the years. From black-and-white to color, Jimmy Liao’s artworks flow like a river above visitors’ heads. By looking up, you can follow along the paintings and explore the intricate details of Jimmy Liao’s creations. While admiring the artworks overhead, you’ll also see the beautiful wooden trusses, red brick walls, and sloping roofs, experiencing the distinctive architectural style and historical ambiance.