By MOOK Scenic Spots Home Travel Life Network Editorial Team
 
With summer here, the convenience store ice cream battle heats up again. 7-ELEVEN, the leader in convenience stores, has launched a brand-new Aomori Apple flavor starting June 6. The first batch is available exclusively at 35 stores, and from June 8, fans can enjoy it at all 1,010 7-ELEVEN outlets nationwide. In addition...7-ELEVENIt has also teamed up with Hello Kitty to launch an exclusive limited-edition takeaway cup, bringing fans the happiest sensory experience possible.

Over the years, 7-ELEVEN has collaborated with many Japanese producers to launch local specialty ice creams, including the Hokkaido Yubari Melon flavor in 2014 and the Fukuoka Strawberry flavor in early 2015, both of which were beloved by fans. Now, it’s back with Aomori Apple ice cream, made with Aomori apple juice and rich Hokkaido Tokachi milk, creating an ice cream with a mildly tart apple aroma and a creamy, milky richness. In addition...7-ELEVEN has also partnered with Hello Kitty to launcha limited edition of 400,000 Hello Kitty Love Apple takeaway cups—adorably eye-catching.

FamilyMart has launched an upgraded version of French-style ice cream. (Photo credit: FamilyMart)
 
Additionally, FamilyMart and Hi-Life have also seized the summer business opportunity, launching promotions and new flavors to compete. FamilyMart has introduced many limited-time flavors over the years, including strawberry, matcha, milk candy, and peach. At the end of May this year, it released an upgraded French vanilla ice cream, using the world’s best Madagascar vanilla and fresh egg yolks to create a rich taste. Hi-Life, on the other hand, has paired Guangquan milk to launch a deeply milky milk ice cream, originally priced at NT$35, now available at a promotional price of NT$25 before July 14. Novel flavors and promotions are vying for the summer frozen treat market, and it’s expected that another ice cream craze will sweep through this summer vacation.

The delicious taste of a whole Aomori apple in every bite: Rippie Apple Pie & Ice Cream

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