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Experience the Passionate Summer Matsuri Festivals in Japan

Published: 2026-09-26 👁 100 views
Last updated 2026-09-26 — Japan hosts countless festivals, from north to south, spring to winter, with a diverse array of celebrations taking place all year round. During festival seasons, cities like Kyoto, Osaka, and Kobe become incredibly crowded. While Japan is often perceived as elegant and graceful,...

By MOOK Editorial Department
 
Japan hosts countless festivals, from north to south, spring to winter, with a diverse array of celebrations taking place all year round. During festival seasons, cities like Kyoto, Osaka, and Kobe become incredibly crowded. While Japan is often perceived as elegant and graceful, there are also grand, masculine events like the Gion Matsuri and Kurama Fire Festival that add unique flair to any trip to Japan, offering visitors a special glimpse into Japanese culture.

Download the 365 Global Travel Calendar app now from the App Store to never miss a fiery festival. (Image source / Kawa Kinrō?)

Hokkaido – Shiretoko Shakotan Nebuta Festival
The Shiretoko Shakotan Nebuta Festival originated in the same year that Shakotan Town became a sister city with Hirosaki City in 1983. To commemorate this alliance, Hirosaki City—famous for its own Nebuta Festival—shared lantern-making techniques with Shakotan, giving birth to the Shakotan Nebuta Festival. Starting with just two lanterns, the festival has grown to around twenty, accompanied by the powerful beats of taiko drums, the sound of flutes, and the energetic shouts of “ya~yado~.” The impressive parade of lanterns creates an awe-inspiring spectacle, making it the biggest festival in Shiretoko and a true highlight of the region’s summer.

Shiretoko Shakotan Nebuta (Image source / Shiretoko Shakotan Town Tourism Association)

Tokyo – Sumida River Fireworks Festival
The Sumida River Fireworks Festival is arguably the most famous and largest fireworks display in the Kanto region, continuing the tradition of the “Ryogoku River Fireworks Festival” from the Edo period, which began in 1733 (the 18th year of the Kyoho era). The fireworks are launched from two main locations: the first venue stretches from Sakura Bridge to Kaminaribashi, and the second from Komagata Bridge to Kumibashi. This year, the total number of fireworks launched from both venues is expected to reach 20,000, with the second venue being the main site for continuous large-scale fireworks. The spectacular display of over 20,000 fireworks will illuminate Tokyo’s night sky with dazzling colors. Each year, innovative and trendy firework designs are introduced, making the 1-hour-and-20-minute show exceptionally lively and exciting.

Niigata – Echigo-Tsumari Art Triennale
The people of Niigata’s Echigo-Tsumari region have been cultivating rice under harsh conditions of heavy snowfall and terraced landscapes since the Jomon period. As they sought ways to live in harmony with nature, they built dense settlements. This philosophy of seeing humans as part of nature became the core concept of today’s Echigo-Tsumari Art Triennale. Held once every three years, the art festival uses the vast natural landscape of Echigo-Tsumari as its stage and is the world’s largest outdoor art event. It builds a bridge between people and nature through art, revitalizing rural areas. This approach has not only drawn domestic attention to cultural and artistic initiatives but also serves as a model for regional revitalization worldwide.

The triennial Echigo-Tsumari Art Festival kicks off at the end of July. (Image source / echigo-tsumari)

Kyoto – Gion Matsuri
Held every July, the Gion Matsuri boasts a history of over a thousand years and is ranked among Kyoto’s top three festivals, alongside the Aoi Matsuri and Jidai Matsuri. It is also one of Japan’s most iconic celebrations. The Gion Matsuri originated from the Gion Goryoe, a religious ceremony held as early as the 9th century when locals created yamaboko floats to pray for the end of epidemics. The festival begins on July 1st and lasts a full month, with the highlight being the Yamaboko Junko—a grand parade of elaborately crafted floats. These floats, some reaching over ten meters in height, are constructed entirely from wood and rope without using a single nail. Topped with long spears symbolizing the exorcism of illness and adorned with richly decorated tapestries, the floats sometimes even carry musicians. The Yamaboko Junko, when the floats parade through the city streets, marks the festival’s climax. Each massive float, weighing several tons, is pulled manually by about 40 strong men, with no brakes or steering mechanisms. Around 9 AM, the floats begin their journey from Shijo-Kawaramachi, pushed and pulled by sweating men, admired by astonished tourists, all set against the backdrop of the stunning floats and classical music. The Gion Matsuri, where ancient beauty blends seamlessly with vibrant celebration, is definitely an experience not to be missed.

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