Top 10 Popular Duty-Free Items on Japanese Shopping Lists

By / MOOK Scenic Spots Home Travel Life Network Editorial Team, compiled and reported

Japan is the favorite destination for Taiwanese travelers. Aside from sightseeing, shopping is another major highlight of their trips. Even if you can’t go to Japan in person, you can purchase items through various duty-free channels. According to a website based on internet search keywords in the first half of 2016, it compiled a list of the top ten most-discussed popular duty-free items online. Let’s take a look at what they are.

2. Panasonic Negative Ion Hair Dryer

Known for its beauty-enhancing effects, nearly every visitor to Japan buys one of these hair dryers. It was once in such high demand that it sold out, and although it's been on the market for a while, it remains highly sought after.

3. Sekkisei

Sekkisei is a Japanese cosmetic brand with over 30 years of history, focusing on herbal ingredients. Highly recommended by many beauty bloggers, and also much more affordable in Japan compared to Taiwan, it’s a popular item for Japanese duty-free shoppers.

4. Kao Steam Eye Mask with Temperature Sensation

Though available in Taiwan, the Kao steam eye mask is significantly more expensive there than in Japan, making it a key purchase item for travelers visiting Japan.

5. ANESSA Gold Sunscreen SPF50+

ANESSA Gold Sunscreen SPF50+ is widely recognized as one of the best sunscreens—easy to apply, waterproof, and a must-have, especially during the hot summer months.

6. Sekkisei

Sold exclusively at 7-Eleven stores in Japan, Sekkisei is a brand under Kose. It offers great value and periodically introduces limited-time editions, making it suitable both for personal use and as a gift.

7. Potato Chips Three Brothers

Made with potatoes from Hokkaido, Potato Chips Three Brothers are very popular in both Taiwan and Japan, and are a common souvenir bought by travelers to Japan.