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The world’s first slide-and-ball-pit bar features five novel experiences at a pop-up container market

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — As the hot summer approaches, nothing beats a cool Heineken to beat the heat. Following last year’s Christmas launch of the world’s first 3D fireworks Christmas tree, the international beer leader Heineken is back with another exciting surprise. Starting now...

By the MOOK Scenic Spots Editorial Team

As the hot summer approaches, nothing beats a cool Heineken to beat the heat. Following last year’s Christmas launch of the world’s first 3D fireworks Christmas tree, the international beer leader Heineken is back with another exciting surprise. From now until April 29th, Heineken will unveil the “Heineken Legend Star Bar” at the Container Market in A7, Xinyi District, Taipei. In addition to cool and fun interactive experiences that reveal the secrets behind Heineken’s century-old brewing craftsmanship, bartenders will serve the perfect Heineken draft beer at the bar. The spectacular experience rivals that of the Heineken Experience in Amsterdam, Netherlands.

Interactive Experience 2: 28-Day Horizontal Slow Fermentation Ball Pit, showcasing Heineken’s commitment to horizontal brewing and 28-day slow fermentation, maintaining high quality without shortening the brewing time for any reason. (Photo provided by Heineken)

Interactive Experience 1: 192-Country Cross-Country Slide, symbolizing Heineken’s classic appeal loved by countries big and small around the world, with consistent taste and quality. (Photo provided by Heineken)

Centered around the theme “Discover the Star Legend,” Heineken has created the world’s first Heineken Legend Star Bar equipped with creative interactive features such as slides and ball pits. The pop-up event is being held at the Commune A7 Container Market in Taipei’s Xinyi District. The venue includes interactive installations such as the “192-Country Cross-Country Slide,” “28-Day Horizontal Slow Fermentation Ball Pit,” “1873 Eternal Time Machine,” “Natural 3-Ingredient Kaleidoscope,” and “Perfect Draft Beer Bar.” Through cutting-edge technology, Heineken cleverly blends its brand story with trendy elements, aiming to capture the attention of younger audiences and offer deeper insights into the mysteries behind the iconic Heineken red star.

Interactive Experience 3: 1873 Eternal Time Machine, witnessing how Heineken’s taste has remained flawless since 1873, even after four generations. (Photo provided by Heineken)

Interactive Experience 4: Natural 3-Ingredient Kaleidoscope, explaining how Heineken is brewed using only three natural and pure ingredients (hops, barley, and water), with no additives. (Photo provided by Heineken)

At the event, visitors can strike fun poses in front of the “1873 Eternal Time Machine” while interacting with the conductive joysticks on both sides. They can also become models in front of the eye-catching “Natural 3-Ingredient Kaleidoscope,” posing along with the light and shadow changes. Additionally, they can slide down the shiny “192-Country Cross-Country Slide” and relax in the “28-Day Horizontal Slow Fermentation Ball Pit,” experiencing the dedication to horizontal slow fermentation. Finally, they can head to the “Perfect Draft Beer Bar” to redeem a meticulously crafted, refreshing Heineken draft beer, perfectly concluding the entire experience.

Interactive Experience 5: Perfect Draft Beer Bar, where Heineken’s professional bartenders serve a perfect Heineken draft beer using five meticulous steps of service. (Photo provided by Heineken)

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