Tokyo’s New Look: Showcasing a Fresh Identity and Slogan
Last updated 2026-09-25 — The Tokyo Metropolitan Government has created a new logo and slogan “TokyoTokyoOldmeetsNew” (the first Tokyo in Brushstroke font, the second in...)
By MOOK Scenic Spots House, compiled and reported
The Tokyo Metropolitan Government has developed a new logo and slogan “Tokyo Tokyo Old meets New” (the first Tokyo in Brushstroke font, the second in Gothic print type) to effectively promote Tokyo’s attractions overseas. This logo will be used in various international promotional campaigns and reflects the renewed energy sparked in the lead-up to Tokyo 2020.
The Tokyo Metropolitan Government unveils its brand-new LOGO and SLOGAN. (Image provided by the Tokyo Metropolitan Government Bureau of Industrial and Labor Affairs, Tourism Division)
The Tokyo in Brushstroke font and the Tokyo in Gothic print type represent two distinctly different characteristics of the city. (Image provided by the Tokyo Metropolitan Government Bureau of Industrial and Labor Affairs, Tourism Division)
Slogan: Tokyo Tokyo Old meets New
The meaning behind this logo is as follows: the design featuring “Tokyo” in two different fonts visually conveys the city’s image. The Tokyo in Brushstroke font and the Tokyo in Gothic print type represent the unique nature of the city where centuries-old traditions and cutting-edge modern culture coexist.
Tradition is expressed in black ink, while the new Tokyo is depicted in blue, reminiscent of an ever-expanding sky that symbolizes an innovative future. To add vibrancy and charm, the new logo also includes a traditional postage stamp featuring one of Tokyo’s newest sightseeing landmarks: the Shibuya Scramble Crossing.
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