MUJI Uniqlo Launches First-ever Fruit & Veg Market as New Hipster Pilgrimage Spot

By MOOK Scenic Spots Chen Wenlin | Compiled Report
 
The Japanese brand “MUJI” seems to have become synonymous with quality living, with its minimalist, stylish aesthetic winning widespread acclaim. Following the launch of its health- and balance-focused “Café&Meal MUJI” restaurant, the company recently announced it will open its first-ever “fruit and vegetable market” in an expansion of its flagship store in Tokyo’s Yurakucho district.

MUJI’s Yurakucho flagship store has launched a ground-floor grocery section selling basic produce such as vegetables and fruits, and has introduced an actual model of the “MUJI House.” The vegetables are sold directly from producers, with a focus on those grown without synthetic chemical pesticides or fertilizers—or with reduced usage—and also includes rare seasonal vegetables such as traditional Tokyo varieties.

Each item will be labeled with information about the producer’s philosophy and recommended seasonal preparation methods. In addition, there will be seasonal fruits, seasonings suitable for vegetables, and even snacks made from vegetables—around 300 carefully selected grocery items in total will be on sale.

Previously, after the launch of the MUJI House, its minimalist design and fully equipped functionality sparked widespread discussion. This time, to offer urban dwellers a taste of “life inside the house,” MUJI will set up a real-life model of the MUJI House alongside the reopening of the expanded first floor of its Yurakucho store. Here, MUJI’s dedicated interior design consultants will be available to answer customers’ questions about the house.