Bestselling Korean supermarket souvenirs endorsed by Song Joong-ki & Gong Yoo – Top 10 in Korea

By MOOK Travel Editorial Team

With the rise of the Hallyu (Korean Wave), shopping trends are no longer dominated solely by Japanese goods. Korean convenience store snacks have also become popular items for overseas shoppers in recent years. Below is a selection of must-buy products from the most common and well-stocked large supermarkets and hypermarkets in Korea, including Lotte Mart, Emart, Homeplus, and Grand Mart. Each store frequently runs promotions, so travelers who love Korean culture may want to keep this list as a reference.

1. DONGWON tuna meal kits (same brand)
The tuna meal kits endorsed by Song Joong-ki can be added to a variety of dishes, most commonly instant noodles, to enhance their flavor. They come in three flavors: original, cheese, and spicy.

2. KANUSugar-free latte
KANU is a coffee brand long endorsed by Gong Yoo. Its most popular product is the American-style sugar-free black coffee. Not only does it look great, but its completely sugar-free formula breaks away from the usual concept of three-in-one coffee, making it suitable for consumers who prefer black coffee.

3. LG Perioe PUMPINGSqueeze-on toothpaste
The Perioe brand toothpaste from the LG Group has become a national favorite since being endorsed by Song Joong-ki. It features a squeeze-on design that has attracted many buyers.

4. LG Perioe 7-effect toothpaste
Also from the Perioe brand, this 7-effect toothpaste emphasizes 99.9% antibacterial efficacy and seven times the freshness. It contains natural ingredients such as lemon, green tea, sea salt, tea tree oil, and aloe vera. It helps prevent gum problems, cavities, bad breath, and also offers whitening benefits.