Supermarket collaborates with HERSHEY’S to launch winter-limited desserts—high value-for-money, selling out daily

By MOOK Scenic Spots Editorial Team

Wellcome’s private label We Sweet has launched new desserts, collaborating for the first time with the century-old American brand Hershey's to release six winter-limited chocolate desserts. Each is affordable yet refined and tasty, and their release triggered a buying frenzy among customers, leading to shortages in various stores. Reviewers who tried them mostly gave positive feedback, mentioning rich chocolate flavor, great value for money, and how shelves were always empty whenever they visited.

Besides the collaboration with the century-old American brand, Wellcome also recently launched three Christmas-limited desserts, including the “Japanese Strawberry Daifuku,” hailed by consumers as the best strawberry daifuku on Earth, “Strawberry Custard Cake,” and “Belgian 74% Cocoa Pastry.” The strawberry daifuku is not available at all stores, with around 600 outlets currently selling it.