New Taipei Christmasland draws crowds from all over Taiwan—what’s the secret to its enduring popularity?

Today (12/25) is Christmas. Have you decided where to celebrate? For Taiwanese people, Christmas isn’t just about exchanging gifts or enjoying a big meal—the most important thing is visiting the “New Taipei Christmasland”! Why do so many Taiwanese love this annual month-long Christmas series of events? Netizens have an answer: because it’s the only major Christmas event in Taiwan, leaving no other options.

According to a post on PTT, everyone now thinks of “New Taipei Christmasland” during Christmas. With its strong festive atmosphere, annual celebrations, concerts, street Christmas lights, and elaborate decorations that are a feast for the eyes, it has become a must-visit. Since there are no other large-scale Christmas events in Taiwan, New Taipei is seen as the most atmospheric choice, attracting visitors from central and southern Taiwan to head north. Every year, the Christmasland is packed with crowds. One netizen commented, “I almost fainted at yesterday’s concert, couldn’t even enjoy the performance, just wanted some fresh air.” Another said, “There were so many people, but very few stalls worth visiting. A bunch of random booths plus the huge crowd made it unclear what we were even there for.” Yet another quipped, “Such a lackluster event can still draw so many people—how desperate are folks?”

But some netizens defend it, saying, “Just try bringing kids—they’ll absolutely love it,” or “I went yesterday and thought it was quite pretty, just a bit boring.” Others added, “The displays are really beautiful, dreamy—girls will definitely enjoy them.”