Limited Time Only！A Paris CHANEL Dual-Concept Store Hidden in a Stunning Mansion

Originally written byLi Youqun

Another CHANEL lady in Le Marais, one you might miss if you don’t visit.

This dual-concept CHANEL boutique, which opened last December and will close at the end of May this year, is housed in the former Hôtel Amelot de Bisseuil — known as the most beautiful building in Paris and once the Dutch Embassy.

I love the grand, ancient family crests on the architecture. Passing through the towering gate adorned with two stone animal statues, you’ll see many people taking photos non-stop with their cameras. No wonder — the moment I stepped into the courtyard, I was drawn to the four sundials and the metal signboard on the ground featuring the CHANEL logo.

Why is it called a dual-concept store? Because the CHANEL on the left mainly displays fashion and accessories, while the CHANEL on the right resembles a small studio. The original stone walls of the hotel have been preserved, and transparent glass is used to integrate the architectural structure, combined with vintage decorations that perfectly blend classic nostalgia with modern style — truly to my taste.

To be honest, even if you’re not a Chanel fan, it’s still worth stepping inside, whether to immerse yourself in history or to play at being a bit of an artsy type. After all, the ever-changing Paris and the CHANEL lady of Le Marais won’t stay around for long.

CHANEL ephemeral boutique
Address: 47 rue Vieille du Temple 75004 Paris
Phone: +33 1 40 09 59 60
Business Hours: December 3, 2016 – May 31, 2017

Li Youqun / International Fashion Director

A leading figure in the Chinese fashion scene, holding the record for editing the most fashion magazine launches. Active in the entertainment industry, he is a go-to stylist for programs like “Women’s Greatest” and a designated stylist for international brands as well as A-list celebrities. With fashion at its core, he is the only figure in China to embody multiple roles including editor-in-chief, fashion director, stylist, and author.

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