Celebrate White Day: Domestic Hotels Launch Micro-Movie Scene Promotions

Reported by You Ru / Taipei

Recently, micro-movies have become a popular promotional tool. By streaming videos online, brands can fully present a storyline, maximize digital marketing effectiveness, and save on advertising costs. As a result, the trend of companies producing micro-movies has flourished as a key marketing strategy to capture consumer attention. A domestic hotel will launch its first micro-movie, "Love’s Multiple Choice," on March 14th, White Day, deviating from the typical Valentine’s offerings of couple meals or room deals, and instead accompanying everyone through the holiday with this cinematic release.


▲ A domestic hotel will launch its first micro-movie, "Love’s Multiple Choice," on March 14th, White Day. (Photo provided by the operator)

Riding the wave of White Day buzz, Kaohsiung Ambassador Hotel’s first micro-movie, "Love’s Multiple Choice," will premiere on March 14th. The six-minute film depicts a couple facing choices as they reunite after a breakup. The main scenes were shot in the hotel’s buffet restaurant, featuring everything from the restaurant entrance, the unique sailboat-view dining area found nowhere else in Taiwan, the richly displayed fresh food stations, to the outdoor poolside seating area with tropical island vibes—all captured within the storyline. In addition, the hotel’s exterior, lobby, bar, guest rooms, and the night view of Love River also make stunning appearances in the film.

To celebrate the launch of the romantic micro-movie on White Day, March 14th, MARKET CAFÉ is offering a special couples’ buffet at 1314 TWD. Couples who share a photo of themselves kissing on the MARKET CAFÉ Facebook page before March 12th can enjoy the sweet price of 1314 TWD (approximately 25% off) for lunch or dinner on March 14th. From March 15th to 31st, diners who show any scene from the micro-movie featuring both protagonists in the restaurant—using a 3C device—will receive a 10% discount for themselves and their companions for lunch, afternoon tea, or dinner.