Targeting the young market: Leyan launches an urban fashion wagyu yakiniku bar, soft opening on December 8

▲ Miss Pink duo set meal.

Reported and photographed by Huang Shiyuan, ETtoday News Cloud

At the end of 2016, Leyan Wagyu Specialty Store shifted its focus from Taichung to Taipei’s premium yakiniku market. After opening the Ren’ai branch, 2017 saw the brand unveil the newly designed “Leyan Urban Wagyu Bar,” combining urban fashion with a stylish vibe. Targeting a younger demographic, it enters Taipei’s East District—a top-tier food battleground—and began its soft opening on the evening of December 8, with the official launch on December 15. The venue offers Japanese A4 and Australian 9+ wagyu.


▲ Leyan Urban Wagyu Bar is located in Taipei’s East District Dongling business area, with a 24-seat bar counter as its centerpiece.

Leyan Urban Wagyu Bar is situated in Taipei’s East District Dongling business area. Its exterior features a large metal mesh design depicting two cows entering the restaurant, symbolizing the yakiniku grill net. The interior boasts a modern, fashionable design with minimalist Japanese aesthetics. The 24-seat bar counter is the main feature, complemented by three four-person tables and a six-person KTV private room (minimum spend: NT$15,000), offering guests various seating options.


▲ Fried beef tongue.


▲ Thick-cut beef tongue.


▲ Tsukimi sushi.

The menu primarily features set meals. The restaurant’s recommended options include the Miss Pink duo set meal (NT$4,800 + 10%) and the Mr. Puzzle duo set meal (NT$2,980 + 10%). The Miss Pink set includes appetizers, main dishes such as thick-cut beef tongue, Ken Shin shoulder steak, wagyu usumaki (top sirloin cap), tsukimi sushi, tori hireyaki (boneless brisket), wild king prawns, and tsubo-zuke (skirt steak, angel shrimp), along with Koshihikari rice, 9+ wagyu fried rice, and dessert.


▲ Tori hireyaki (boneless brisket).


▲ Fried steak.


▲ Wagyu usumaki (top sirloin cap).


▲ Ken Shin shoulder steak.

The Mr. Puzzle duo set meal (NT$2,980 + 10%) includes appetizers, main dishes such as thick-cut beef tongue, tsukimi sushi, Iberico pork mosaic, tori hireyaki (skirt steak), tsubo-zuke (skirt steak, angel shrimp), Koshihikari rice, 9+ wagyu fried rice, and dessert. Both duo sets are served on cow-shaped plates.

Leyan Urban Wagyu Bar has also partnered with Indulge Bar, ranked 5th among Asia’s 50 Best Bars in 2023, inviting bartender Stanly to create six signature cocktails. These drinks are specially crafted to complement meat accompaniments like yuzu pepper, scallion salt, and shiso salt, as well as elements like tsubo-zuke and tori hireyaki, catering to both male and female palates. The bar also serves Taiwan Tiger craft beer, New World wines, and sake.


▲ Cocktails designed for yakiniku.● ETtoday News Cloud reminds you: Don’t drink and drive, don’t drive after drinking.


▲ Leyan Urban Wagyu Bar has also thoughtfully installed lockers, featuring custom-made Matsushige locks imported from Japan to add a Japanese touch.

Leyan Urban Wagyu Bar
Address: No. 70, Lane 187, Section 1, Dunhua South Road, Taipei City
Phone: 02-8773-1177