As spring deepens and the earth warms, with plants in full bloom and summer approaching, a highly anticipated brand-themed outdoor event – "Leaves Accompany Me"? The 2012 Lafuma Mountaineering Season, a large-scale thematic series of activities, was unveiled on May 1st, officially opening its doors to outdoor enthusiasts from across the country. The entire event will span seven months, with competition zones set up in four major regions nationwide: North China, Northeast China, Northwest China, and Southwest China. The event has also invited the Sichuan Mountaineering and Outdoor Sports Association and the French Chamonix Tourism Bureau to provide strong support, and has attracted collaborations from well-known media such as Tencent, Green Field (Lvye), 8264 Outdoor Information Network, the magazines Outdoor and New Travels, and Travel Satellite TV’s Traveler program, all working together to create a dream stage for outdoor lovers.
An extraordinary peak journey – First look at the highlights of "Leaves Accompany Me"? The 2012 Lafuma Mountaineering Season
It is understood that the event centers around the theme slogan "Leaves Accompany Me". The "leaf" represents Lafuma’s iconic emblem – the famous orange French plane tree leaf logo that has accompanied numerous renowned explorers and outdoor enthusiasts for over 80 years. Now, Lafuma hopes to continue this tradition of "accompaniment" and allow it to take root and grow across China’s vast and beautiful land. This event provides Chinese outdoor enthusiasts with an excellent opportunity to get up close with the spirit of Lafuma, experience its culture, try out its products, and enjoy its services. In addition, the event has launched a dedicated thematic website, "Leaves Accompany Me"? 2012 Lafuma Mountaineering Season, using a combination of online and offline recruitment methods to conduct a large-scale national selection. As long as you are passionate about outdoor sports and dare to challenge yourself, you can sign up for the event. With a strong lineup, well-organized structure, and fresh, exciting content, the event has created a wave of mountaineering enthusiasm in the industry since its launch.
According to the organizers, participants will be led to summit four famous domestic peaks: Beijing’s Ling Mountain, Jilin’s Changbai Mountain, Shaanxi’s Taibai Mountain, and Sichuan’s Siguniang Mountain, as well as trek classic outdoor routes renowned nationwide, challenging their limits and perseverance. Throughout the event, there will also be a variety of fun mini-competitions, including tense and entertaining tent-pitching races, romantic bonfire evenings, and green, healthy environmental protection activities – ensuring a continuous stream of excitement. Moreover, the competition has set up a number of special awards for participants, along with top-of-the-line Lafuma outdoor gear worth tens of thousands of yuan. The champions from the four major zones will also have the opportunity to travel to Lafuma’s hometown, Anneyron (Aneron), and visit the alpine town of Chamonix (Shamoni), known as the holy land of outdoor sports, to enjoy a free seven-day "Land of Leaves" romantic outdoor trip in France.
Additionally, the event has attracted participation from many well-known figures in the industry. Wang Xin, Deputy Secretary-General of the Beijing Mountaineering Association; Luo Hao, Chief Cultural Officer of the Yarlung Zangbo Grand Canyon in Tibet; Yang Bo, Editor-in-Chief of Outdoor magazine; and Gao Min, Deputy Secretary-General of the Sichuan Mountaineering and Outdoor Sports Association, among other authoritative figures in the field, have been invited to serve as expert judges for the competition. They will conduct online evaluations and scoring for all participants, sharing their outdoor experiences and insights with fellow enthusiasts, all while embarking on an unforgettable peak journey together.
In search of the most beautiful scenery – Lafuma creates a passionate outdoor feast
As the organizer of this event, the French Lafuma brand boasts a rich history of 82 years and has expanded to 45 countries worldwide. It is recognized as a top-tier outdoor brand with a wide product range and high technological content. Lafuma has always pursued harmony between humans and nature, and advocates the endless spirit of the Alps as well as ecological and environmental principles. This event fully embodies Lafuma’s brand spirit, seamlessly blending mountaineering ethos with ecological concepts, leading everyone to immerse themselves in nature, unleash their true selves, and embark on an unprecedented "Leaf Quest".
"The significance of holding this event is not only to provide mountaineering enthusiasts with an opportunity to realize their dreams and share experiences, but also to inspire people to express themselves, connect with nature, and embrace the spirit of outdoor challenges. We hope more people will join Lafuma on this extraordinary peak journey, to experience the beauty of nature and understand the true essence of outdoor sports," said Park Jong-hyun, Deputy General Manager of Lafuma China.
With the official launch of the "Leaves Accompany Me"? 2012 Lafuma Mountaineering Season thematic website, registration in the four major zones is in full swing. Whether you’re a mountaineering enthusiast, a seasoned expert who has conquered peaks at home and abroad, or simply someone looking for fun and adventure, as long as you have an unyielding, extraordinary heart and the courage to break conventions and challenge yourself, Lafuma welcomes your participation at any time. Here, dreams are within reach, and the stage for self-realization awaits. Your body may not have moved yet, but your heart is already there. Four major mountain ranges await your summit – log onto the thematic website now, click "I Want to Register", and start this passionate outdoor feast with Lafuma.