At the beginning of October, HAGL?FS China Flagship Store officially opened at Beijing Zhuo Zhan Shopping Center, bringing high-end outdoor technical products to the Beijing West Wukesong business district with its exceptional quality. The trial operation period saw strong sales.
HAGL?FS China Flagship Store – Beijing Zhuo Zhan Shopping Center
HAGL?FS Store History Wall
On October 28, HAGL?FS held a grand opening ceremony in the atrium on the B1 level of Beijing Zhuo Zhan Shopping Center. HAGL?FS Sustainability Director John Ove Lennart Ekberg, Swedish Business Development Manager Camilo Sj?din, Product Manager Peter Fredrik M?rtensson, regional leaders of the HAGL?FS Asia team, HAGL?FS China Brand Director Mr. Fan Yong, and retail partners from various regions across China were all in attendance. Guests such as Martin K?ssler, CEO of the Nordic Outdoor Alliance, Knut Jaeger, Chairman of the Nanjing Outdoor Exhibition, Zhang Heng, General Manager of Sanfo Outdoor, and Zhang Jingwei, Marketing Director of Gore Industrial Products Trading (Shanghai) Co., Ltd., were also invited to the event.
HAGL?FS China Flagship Store Opening Ceremony – Guest Group Photo
HAGL?FS “Treasure Hunt Ice Challenge” Event
HAGL?FS China Flagship Store is located on B1 of Beijing Zhuo Zhan Shopping Center, covering over 100 square meters. It is HAGL?FS’s first mall-based store in China. The overall design of the store maintains the brand’s signature Nordic minimalist and understated style, while highlighting the product’s colorful palette and functional details. The comprehensive displays of shoe and backpack walls offer outdoor enthusiasts more choices.?FS product wall and backpack wall
HAGL?FS Sustainability Director John Ove Lennart Ekberg
HAGL?FS Swedish Business Development Manager Camilo
As the HAGL?FS China Flagship Store, the Beijing Zhuo Zhan location showcases the full range of HAGL?FS’s Autumn/Winter 2012 collection in China. It features a perfect blend of classic colors and styles with new colors and designs for the season, offering a familiar yet fresh take on HAGL?FS.
HAGL?FS Product Detail Image
HAGL?FS products prioritize functionality, with design features that include high-tech materials, advanced manufacturing processes, lightweight construction, ease of use, and long-lasting durability. HAGL?FS products are not limited to a single activity but are designed to perform well in a variety of environments. HAGL?FS believes that the more versatile and user-friendly a product is, the more people will choose it.
HAGL?FS is a brand with a strong sense of social responsibility, and great care is taken in using eco-friendly materials—including recycled fabrics—throughout the production process. Similarly, HAGL?FS is also a company that emphasizes sustainability, and its products have long been regarded as symbols of the highest quality in the European market.
About HAGL?FS Brand Introduction:
HAGL?The FS brand originates from Sweden and was established in 1914. Its product range includes clothing, backpacks, footwear, sleeping bags, and a series of other outdoor gear. HAGL?FS is committed to serving modern society with an outstanding brand philosophy. All its products guarantee high functionality, excellent design, and great value for money, delivering the most considerate outdoor experience to users. HAGL?All FS products place extreme emphasis on functionality, making it one of the few globally recognized functional outdoor brands. Today, HAGL?FS has grown into one of the top-tier outdoor brands in Northern Europe and is also widely acknowledged as the leading functional outdoor brand in Europe. Official Website: www.haglofs.com Official Weibo: weibo.com/haglofs1914