Starbucks x Paul & Joe Cherry Blossom Season Collection – Cat Imagery Draws Attention

By MOOK Scenic Spots Editorial Team, compiled and reported

Starbucks’ second wave of cherry blossom-themed merchandise teams up once more with the well-known French fashion and cosmetics brand Paul & Joe. Drawing on the concept of a delicate springtime cherry blossom season, the collection features design elements iconic to Paul & Joe—such as Persian cats, scenes of blooming cherry blossoms, and fluttering butterflies—applied to products ranging from double-walled mugs and stainless steel tumblers to tote bags. The limited-edition collaboration launches on March 27 with seven exclusive items.

In recent years, Starbucks has focused on integrating lifestyle aesthetics with premium coffee culture, collaborating with various international brands to release designer merchandise. From Anna Sui and Vivienne Tam to Paul & Joe and the Alice + Olivia collection, these cross-industry partnerships bring fresh and unique designs to life.

This year’s Starbucks x Paul & Joe limited-edition series fuses designer Sophie Mechaly’s love for cat motifs with the soft colors of the cherry blossom season. Dominated by three main hues—pink, powder blue, and orange-red—the collection spotlights design elements such as Persian cats gazing up at falling cherry blossoms, the “Sakura Whisper” that heralds the arrival of spring through blooming flowers, and butterflies dancing freely among the blossoms. These elements come together to create a cheerful and relaxed springtime vibe.