On May 15th, the “Enjoy Vienna” Summer Music Campaign officially launched. The event is divided into two phases: “Play, Enjoy, and Have Fun” (May 15 – June 4) and “Win My Trip to Vienna” (June 5 – 18). The entire campaign is being held on the partner platform PAPA (a mobile voice-and-photo sharing app). Simply search for “Vienna Tourist Board” to directly access the “Enjoy Vienna” campaign page. All updates will also be available on the official campaign website: http://music.weiyena.info/. By participating in the first phase’s thematic interactive activities — “Danube Reverie,” “I’m a Musical Instrument Fan,” and “I Perform Classical Music” — and uploading relevant photos and audio as required, you can express your musical thoughts and stand a chance to win exquisite interactive gifts. In the second phase’s main activity “Meet in Vienna,” participants only need to upload a high-quality photo of enjoying music with friends, along with a description of their desired Vienna attractions and reasons for visiting. You could win a dream music trip to Vienna!
The Vienna Tourist Board has prepared generous grand prizes to spark widespread attention and active participation. The ultimate prize is a round-trip 7-day Vienna experience for four people — a summer Vienna music trip worth 100,000 RMB. The winner can invite three family members or friends to join them on a journey to the world capital of music, accompanied by professionals from Caissa Travel, to experience Vienna’s unique musical charm. Additionally, each phase of the campaign offers different beautiful gifts. Everyone is welcome to participate.
On June 20, 2014, based on the quality of images and audio content, views, and likes, the top 10 most popular works of the main “Meet in Vienna” activity will be selected and announced on the Vienna Tourist Board’s official website (wwww.weiyena.info) and @ViennaTouristBoard’s official Weibo account. The ultimate prize winner will be drawn from the Top 10 by a representative of the Austrian Embassy in China on June 25, with live coverage on @ViennaTouristBoard’s Weibo and results published on the Vienna Tourist Board’s official website. The winners will then travel to Vienna with family or friends from August 25 to August 31, 2014, for a 7-day musical journey in Vienna.
This campaign is limited to mainland China. Within the limits of the law, the Vienna Tourist Board, as the organizer, holds the final right of interpretation for this event.
Beautiful musical dreams — “Enjoy (Meet) in Vienna” — await you to “experience” them.