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Stars shine and big names gather as OCT East’s “Flower Appreciation & Film Festival” boosts the Cultural Industries Fair

Published: 2026-11-08 👁 105 views
Last updated 2026-11-08 — Shenzhen OCT East Tourism Resort has recently been officially designated as one of the sub-venues for the 10th China (Shenzhen) International Cultural Industries Fair. As an important tourism and cultural project under the OCT Group, Shenzhen OCT East has consistently actively participated in various activities of the Cultural Industries Fair. This year marks the fifth time that OCT East has served as a sub-venue.
Shenzhen OCT East Tourism Resort has recently been officially designated as one of the sub-venues for the 10th China (Shenzhen) International Cultural Industries Fair. As an important tourism and cultural project under the OCT Group, Shenzhen OCT East has consistently actively participated in various activities of the Cultural Industries Fair. This year marks the fifth time that OCT East has served as a sub-venue.

During the Cultural Industries Fair, OCT East combines film culture with tourism culture to launch its first-ever “Flower Appreciation & Film Festival.” Key components of the event include the International New Media Short Film Festival, a creative market, and a short film camp party. These elements will showcase the cultural atmosphere of the resort through premium short film content, helping to promote the Cultural Industries Fair and offering residents of Shenzhen a rich cinematic and vacation cultural feast.

From May 9–19, the main venue of the China International New Media Short Film Festival (Golden Panda Awards) will be located at Shenzhen OCT East Tourism Resort. For the first time in history, top directors and special effects masters will gather at OCT East. Over twenty countries and a hundred young directors will come together for the “Flower Appreciation & Film Festival” to listen to the wisdom of the masters and enjoy exciting short films.


Oscar winner Richard Taylor, director Kevin S. Bright of the American TV series “Friends,” and other film industry masters will give talks at OCT East. Renowned directors such as Wang Quan’an, Li Yang (director of “Li Xianji’s Adventure”), Lu Zhengyu (director of “Hip Hop Office Quartet”), the Chopstick Brothers (directors of “Old Boy”), and popular internet celebrity Yi Xiaoxing (known for “No Zuo No Die”) will all participate in the First Forum for New Media Short Film Directors at OCT East. There will also be a New Media Industry Forum: the AFT Global Conference on New Film Finance and Technology, focusing on cutting-edge industry insights. On the evening of May 14, the Golden Panda Awards ceremony will be grandly held at the OCT East Theater, where stars will shine brightly as they witness the rise of new short film talents.


(The Golden Panda Awards ceremony, a star-studded event)


In addition to the presence of these masters, there are other must-see activities for the public during the “Flower Appreciation & Film Festival” at OCT East. On May 10, classic blockbuster “The Lord of the Rings” trilogy will be screened in the International Banquet Hall. From May 10–14, visit Tea Valley to explore the creative market—an open-air flea market themed around films, selling movie-related merchandise and cultural products—allowing you to truly experience the charm of film culture in this holiday resort. From May 10–12 and 15–19, every evening from 7:00 PM to 10:00 PM, under the starlight, with your favorite snacks in hand, find a great camping spot at the Guggen Clock Stage Square in Tea Valley. There, outstanding shortlisted entries from the 5th Golden Panda Awards and exciting short films from sixteen countries will be screened in rotation. You may even have the chance to attend meet-and-greets with the creators and fans.



The Shenzhen OCT East “Flower Appreciation & Film Festival” will span the entire month of May. During the day, enjoy flower viewing, explore the resort, visit the creative market, and watch the newly staged performance “Tian Chan.” At night, join the Pavilion Short Film Camp Party, stay in themed hotels, and engage in a variety of interactive activities. Admire vast flower fields and flower-lined paths, catch the premiere of OCT East microfilms, and experience a holiday journey where Pavilion film culture blends with flower appreciation. This event offers citizens and tourists a stylish, diverse, and fun cultural feast. (Yan Biwen)




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