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Stars shine and big names gather at OCT East for flower appreciation & film festival to boost ICIF

Published: 2026-11-08 👁 103 views
Last updated 2026-11-08 — Shenzhen OCT East Tourism Resort has recently been officially designated as one of the sub-venues for the 10th China (Shenzhen) International Cultural Industries Fair (ICIF). As an important tourism and cultural project under the OCT Group, Shenzhen OCT East has been actively participating in ICIF events over the years, and this year marks its fifth time as an ICIF sub-venue. OCT East...
    Shenzhen OCT East Tourism Resort has recently been officially designated as one of the sub-venues for the 10th China (Shenzhen) International Cultural Industries Fair (ICIF). As an important tourism and cultural project under the OCT Group, Shenzhen OCT East has been actively participating in ICIF events over the years, and this year marks its fifth time as an ICIF sub-venue.

    During the ICIF, OCT East will combine film culture with tourism culture to launch its first “Flower Appreciation & Film Festival.” Key highlights include the International New Media Short Film Festival, Creative Market, and Short Film Camp Party. These activities will showcase the cultural ambiance of the resort through premium short film elements, help promote the ICIF, and offer residents of Shenzhen a rich cinematic and vacation cultural feast.

    From May 9–19, the main venue of the China International New Media Short Film Festival (Golden Penguin Awards) will be hosted at Shenzhen OCT East Tourism Resort. For the first time in history, top directors and special effects masters will gather at OCT East. Over twenty countries and a hundred young directors will come together for the “Flower Appreciation & Film Festival” to listen to insights from the masters and enjoy exciting short films.


    Oscar winner Richard Taylor, director Kevin S. Bright of the TV series “Friends,” and other film industry masters will give talks at OCT East. Renowned directors such as Wang Quan’an, Li Yang of “Li Xianji’s Adventure,” Lu Zhengyu of “Hip Hop Office Quartet,” the Chopstick Brothers who directed “Old Boys,” and internet celebrity director Yi Xiaoxing—who gained popularity with “Never Expected”—will all participate in the First Forum for New Media Short Film Directors at OCT East. There will also be a New Media Industry Forum: AFT Global Conference on New Film Finance & Technology, focusing on cutting-edge industry insights. On the evening of May 14, the Golden Penguin Awards ceremony will be grandly held at the OCT East Grand Theater, where stars will shine bright and new short film talents will be celebrated.


(Golden Penguin Awards ceremony, a star-studded event)


    In addition to the presence of these masters, there are plenty of unmissable activities for visitors during the “Flower Appreciation & Film Festival” at OCT East. On May 10, classic blockbuster films from The Lord of the Rings trilogy will be screened in the International Ballroom. From May 10–14, visit the Tea Valley to explore the Creative Market—a film-themed flea market selling movie merchandise and cultural products—where you can truly immerse yourself in the charm of film culture at the resort. From May 10–12 and 15–19, every evening from 7 to 10 PM, under the starlight and with your favorite snacks in hand, find a great camping spot at the Cuckoo Clock Stage Square in Tea Valley. There, outstanding shortlisted entries from the 5th Golden Penguin Awards and exciting short films from sixteen countries will be screened in rotation. You may even get the chance to meet the creators and fans at special meet-and-greet sessions.



    The Shenzhen OCT East “Flower Appreciation & Film Festival” will run throughout May. During the day, enjoy flower viewing, garden strolls, creative markets, and performances of the newly updated show “Tian Chan.” At night, join the Pavilion Short Film Camp Party, stay in themed hotels, and engage in various interactive experiences. Admire flower seas and pathways, catch the premiere of OCT East microfilms, and experience a holiday journey where Pavilion film culture blends with flower appreciation. This cultural extravaganza offers a stylish, diverse, and fun experience for all visitors. (Yan Biwen)




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