On May 31, 2014, the annual Banff Mountain Film Festival is set to kick off its national tour at Beijing Tian Di Theatre. The renowned Austrian comfort outdoor brand — NORTHLAND will be the title sponsor of this film festival and has prepared generous outdoor gear prizes for the audience on site. When NORTHLAND meets Banff, what kind of spark will be ignited?
The outdoors is a way of life
Some say, “A movie is often a cultural microcosm of an era, and the history of outdoor films, to some extent, also reflects the development of outdoor sports in step with the times.”
Outdoor sports, once small-scale activities, have evolved today into popular recreational pursuits encompassing hiking, mountaineering, cycling, skiing, and more. The outdoors has gradually permeated everyone’s life and existence, transforming into a unique and independent lifestyle.
The Banff Mountain Film Festival, known as the “Outdoor Oscars,” brings many of the latest outdoor-themed documentaries every year, showcasing a variety of different lifestyles to Chinese audiences. The outstanding films promote outdoor philosophies of nature, health, limits, and dreams, inspiring countless people to reflect on life and living.
So, what kind of outdoor lifestyle does NORTHLAND advocate?
In 1973, the NORTHLAND brand was born in Graz, Austria’s second-largest city. This culturally rich city, blessed with profound history and superior natural resources, gave birth to NORTHLAND and endowed it with a comfortable and carefree outdoor lifestyle. In Austria, the naturally advantageous outdoor conditions make hiking and skiing right outside your door no longer a distant dream. Such a comfortable and unrestrained way of life has become an inherent outdoor philosophy among Austrians, and NORTHLAND is no exception. NORTHLAND firmly believes that only through continuous technological innovation and quality improvement can the most professional products be created, thereby providing consumers with comprehensive protection and a comfortable, carefree product experience during outdoor activities.
All-around technology for guaranteed comfort in the outdoors
After ten years of dedicated research, NORTHLAND has independently developed the “EXOTHERM® All-Weather Comfort Radar” technology platform, tailored to the climatic characteristics of various outdoor environments and based on ergonomic principles, delivering all-weather comfort and comprehensive protection to consumers.
For spring/summer 2014, NORTHLAND has further upgraded its original lightweight protection technology (EXOTHERM® FREE), which already featured lightweight, portable, windproof, water-resistant, and tear-resistant properties, creating an exclusive technology system for spring and summer outdoor activities — EXOTHERM® FREE+. This system is divided into four enhanced functions: AIR (5x breathability), SUN (UV protection), WATER (waterproofing), and SUPPORT (support), while also extending the concept of “ultra-lightweight” to footwear, backpacks, hats, pants, and more, collectively forming a new “Gossamer Family” that offers a feeling of “walking on air.” Meanwhile, the diverse product line allows for even more varied combinations within the “Gossamer Family,” where the right pairings can create a marvelous 1+1>2 effect.
Comfort in movement, freedom in mind
With the assurance of professional outdoor gear, the outdoors is no longer an exclusive dream for a niche group. It enables more people to connect with nature and experience and perceive the value of life.
Set aside more time in your life for dreaming, reinvigorate your energy, and don’t let lack of money or time be your excuse for not setting out.
Comfort in movement, freedom in mind — NORTHLAND sets out with you, providing safe and comfortable outdoor protection so you can better experience the feeling of a free spirit.