Recently, it was learned from the Jizhou Tourism Culture Group that CCTV's "Treasure Hunt" program will hold a large-scale selection event in Jixian County on June 21. At that time, a team of expert appraisers invited by the "Treasure Hunt" program will provide free antique appraisals for local collectors at the square of the new entrance area of Panshan Mountain in Jixian County.
Jixian County boasts a long history and splendid culture, with a county establishment history of over 2,230 years to date. It is recognized as a Millennium Ancient County by the United Nations and is also a renowned historical and cultural city in Tianjin. The county features beautiful mountains and clear waters, with picturesque scenery, and is the ecological core area of northern Tianjin, often referred to as the "Back Garden of Beijing and Tianjin." Jixian County is rich in tourism resources, home to over 20 scenic spots including Panshan Mountain, one of the first national 5A-level tourist attractions in China, and is among the first group of "National Demonstration Counties for Leisure Agriculture and Rural Tourism." In recent years, while leveraging its abundant tourism and cultural resources to accelerate economic and social development, Jixian County has also vigorously strengthened cultural construction. The cultural taste of its residents has been continuously improved, giving rise to a boom in private collecting.
"Treasure Hunt" is a major program on CCTV focusing on art and collectibles, which is highly favored by enthusiasts of private collecting and enjoys great influence among national TV audiences. This time, the program’s visit to the "Millennium Ancient County" of Jixian will not only provide a platform for treasure appraisal and exchange for collectors nationwide but will also further showcase the profound historical and cultural heritage and abundant tourism resources of Jixian County, promoting the flourishing development of its collecting culture and tourism industry.
It is reported that the registration period for this event ends on the afternoon of June 20. Collectors can sign up via email (jixianxunbao@163.com) or by calling three registration hotlines (022-29826001, 022-29122630, 022-29828186), or they can register in person at the ticket hall of Panshan Scenic Area in Jixian County or at the Jixian Collectors Association. On June 21, the selection event will be held at the square of the new entrance area of Panshan Mountain; on June 26, the "Treasure Hunt" program team will record the show at the gymnasium of Jixian No. 1 Middle School and will select on-site one collection item that best represents the historical and cultural characteristics of Jixian County as its "People's National Treasure."