Organizers: Jinan Municipal People's Government, Shandong Provincial Tourism Bureau
Executive Organizers: Jinan Municipal Tourism Bureau, Shandong Xinchenghua Exhibition Co., Ltd.
Date:2014Year8Month22Day-24Day
Venue: Jinan Shungeng International Convention and Exhibition Center
I.Overview of the Travel Trade Fair
The "ChinaShandong International Tourism Trade Fair," jointly organized by the Jinan Municipal People's Government and the Shandong Provincial Tourism Bureau, has been successfully held for11editions. It is the longest-running, largest-scale, most professional, and most internationally influential tourism trade fair in Shandong. Each year, it attracts30tourism industry representatives from over1000countries and regions, making it an important platform for promoting tourism exchange and cooperation between Shandong and domestic and international markets.2013In [year], the concept of "sales-oriented, combining exhibition with sales" was introduced, placing greater emphasis on the trade function of the fair. It successfully transitioned from a display-focused event to a sales-driven exhibition, establishing an integrated marketing service platform that combines brand promotion, industry networking, on-site transactions, and media exposure.
II.Advantages of the Shandong Market
With the deepening influence of the "Hospitality Shandong" tourism marketing brand, Shandong is gradually evolving from a major tourism province to a strong tourism destination.
1,2011[Year] saw Shandong’s travel agencies organizing838.01million domestic tourist trips, totaling3140.29million visitor-days, and receiving847.80million visitors, amounting to2278.21million visitor-days—both metrics ranking first nationwide.
2,2012[Year] witnessed the province’s travel agencies organizing980.66million domestic tourist trips, totaling3584.86million visitor-days, and receiving858.7610 million person-times,2449.681 million person-days, representing year-on-year growth of17.02%,14.16%,1.29%,7.53%.
3,According to the2012National Tourism Administration's annual list of the top 100 travel agencies in China, Shandong Province had10travel agencies listed in the2012annual national top 100, ranking second only to Guangdong and tying with Shanghai and Jiangsu.
4,As of2013, Shandong Province had a total of2001travel agencies, including130engaged in outbound tourism, and1871engaged in domestic and inbound tourism;AClass A travel agencies numbered320.
III. Exhibition Areas
1Domestic Tourism Exhibition Area
2International Tourism Exhibition Area
3Travel Products Sales Exhibition Area
4RV and Outdoor Products Exhibition Area
IV.Exhibition Scope
1.National and provincial/municipal tourism bureaus, tourism associations, and tourism organizations
2.Scenic spots, resorts, and theme parks
3,Industrial tourism, rural tourism, leisure agriculture parks
4,Travel agencies, online travel booking platforms
5,Hotels, resorts, hot spring resorts,SPAClubs
6,Airlines, cruise ships, yachts, other transportation
7,RVs, tour buses, self-drive travel clubs, self-drive campsites, self-drive travel equipment
8,Outdoor gear, golf, cycling, fishing
9,Smart tourism solutions
10,Travel financial services, travel insurance products
11,Travel specialties, souvenirs, travel food, travel shopping stores
V,Concurrent Events
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Tourism Product Promotion Conference
Inviting key travel agencies and media outlets to provide exhibitors with an optimal platform to promote and introduce new tourism products, enhance product visibility, and facilitate orders.
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Tourism Professional Business Matching Conference
After exhibitors and buyers establish initial communication intentions through appointment-based matchmaking services, the conference will arrange targeted business meetings for precise connections.
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Tourism Industry Networking Gala
Inviting professionals from scenic areas, travel agencies, and other tourism industry sectors to further strengthen communication, exchanges, and cooperation discussions among senior industry figures.
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Tourism Product Flash Sale Event
Organizing travel agencies, scenic areas, hotels, online booking platforms, and tourism equipment manufacturers to offer a variety of interactive sales formats such as limited-time flash sales, auctions, flash deals, and voucher giveaways for discounted travel products.
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Tourism Culture Performance
A variety of distinctive tourism-themed performances attracted the public to visit the event, providing exhibitors with opportunities for targeted promotional outreach.
VI.Professional Visitors & Buyers
1,|Call Center: Professional telephone outreach targets key individuals within the core database of professional visitors through one-on-one personalized invitations to ensure your target clients attend.
2Appointment Negotiation Service: Enables exhibitors and buyers to arrange mutual appointments in advance, allowing for more precise targeting of desired audiences and more effective scheduling.
3Buyer Hospitality: Special guests including procurement decision-makers from high-quality tour operators and corporate clients in Shandong and surrounding provinces and cities are invited to discuss cooperation, offering exhibitors meaningful in-depth communication and potential orders.
VII.Promotion & Publicity
1Official Website, Weibo & WeChat: The official exhibition website, Weibo, and WeChat platforms disseminate timely information and featured products to the tourism industry and the general public.
2Media Cooperation:40Over [number missing] domestic and international tourism industry media outlets provide promotional coverage and in-depth reporting on the exhibition and its exhibitors.
3Exhibition Newspaper & E-Newsletter: Customized exhibition newspapers and electronic newsletters are produced to publish exhibition updates and exhibitor features, creating a direct promotional channel for exhibitors to reach potential customers.
VIII.CITF2013
The [number missing] ChinaShandong International Tourism Trade Fair, jointly organized by the Jinan Municipal People's Government and the Shandong Provincial Tourism Administration, was grandly held at the Shungeng International Convention and Exhibition Center in Jinan on [date missing].11The [number]th China-Shandong International Tourism Trade Fair was held in2013,8, with exhibitors from28Exhibitors from [number missing] countries and regions including the United States, Russia, the United Kingdom, France, Greece, Italy, Japan, South Korea, Singapore, as well as Hong Kong, Macau, and Taiwan, and from [number missing] provinces, municipalities, and autonomous regions across China participated in the event. Guests in attendance included Mr. Kaichen, Deputy Chief of Mission at the Embassy of Zimbabwe in China; Mr. Luo Haize, Tourism Specialist at the Malaysian Embassy; Mr. Zhao Hongjun, Director of the Shandong Office of the Korea Tourism Organization; Mr. Liu Aili, Regional Director for East China at the Singapore Tourism Board; and Mr. Wang Shengxin, Director of the Beijing Office of the Macao Government Tourism Office.28countries and regions, as well as15provinces, municipalities, and autonomous regions across China attending the event. Guests in attendance included Mr. Kaison, Deputy Ambassador of the Embassy of Zimbabwe in China; Mr. Luo Haize, Tourism Specialist of the Malaysian Embassy; Mr. Zhao Hongjun, Director of the Shandong Office of the Korea Tourism Organization; Mr. Liu Aili, Head of the East China Office of the Singapore Tourism Board; and Ms. Wang Shengxin, Director of the Beijing Office of the Macao Government Tourism Office. Over the course of three days, the fair generated nearly4Over [number missing] ten thousand visitors attended the three-day event, with on-site sales at the travel agency special sale fair reaching [amount missing] RMB, achieving fruitful results in both publicity and trade.400RMB in transaction value, achieving fruitful results in both promotion and trade.