Hengdian Intensifies Summer Promotion Battle
“Students Get Free Accommodation,” “Teachers Enjoy 30% Off,” “Family Trips Drop by 200 RMB”... One of East China’s Hottest Tourist Destinations and a National 5A-Level Scenic Spot—Hengdian World Studios—has dropped a major announcement at the start of summer: across-the-board price cuts on all products.
The year 2014 is destined to be a year of transformation for the tourism market. With the internetization of traditional tourism, a wave of travel websites infused with online marketing—such as LY.com and Mafengwo—have rolled out promotions like “0 RMB Tickets” and “10 RMB Weekend Getaways.” Hengdian World Studios, at the forefront of online marketing in the scenic spot industry, has accurately grasped the trend and swiftly joined the summer tourism promotion wave.
Hengdian Dream Valley Water Park Becomes the Most Popular Tourist Attraction of the Summer
Based on self-driving tour trends, more and more tourists are choosing to vacation on weekends, leading to a common scenario across major scenic spots: “Weekends are packed, non-weekends are deserted.” Hengdian World Studios has integrated idle resources such as hotels from Sundays to Fridays, and launched aggressive promotional products for students, teachers, and family trips (couples) during the summer.
The “Ming & Qing Palaces,” Famous for Qing Dynasty and Time-Travel Dramas
The scenic area has further significantly reduced prices on top of their original non-weekend rates. For example, a two-day student tour product is available for a minimum of just 300 RMB per person, while teachers traveling with family can enjoy about 30% off on package deals. Additionally, other visitors can benefit from a 200 RMB discount on non-Saturday prices. All promotional products can be easily booked on the official Hengdian World Studios website, flagship stores, and other travel booking platforms.
The World’s Largest Volcanic Live-Action Show—“Dream Tai Chi”—Gets a Brand-New Makeover in July
With low prices and Hengdian World Studios’ diverse range of tourism products, a “Summer Hengdian Travel” craze is sure to sweep through, allowing even more visitors to experience the magical charm of this “Hollywood of China.” The era of tourism for all has truly arrived!