Embracing Internet Thinking: Vanke’s Path to Breakthrough
Currently, the real estate market has entered a sensitive period. Property sales are unlikely to see the explosive levels of the past. In such a challenging environment, Ma Jiajia, a well-known figure among the post-90s generation, stirred up quite a controversy in the real estate industry with her statement at Vanke: “The post-90s generation simply won’t buy homes.” This highlights how traditional marketing methods are struggling to meet the needs of the newer generation. Faced with these challenges, Vanke’s strategy to break through is to embrace internet thinking and use innovative marketing models to boost property sales. In addition to leveraging the World Cup to launch a new “night sales” model, Vanke has also partnered with tech giant Baidu to implement big data solutions in the real estate sector, transitioning from an offline model to one that integrates both online and offline operations.
The collaboration with Ctrip Homes will undoubtedly be a significant step forward on Vanke’s path to breakthrough. Xiao Jin, Deputy General Manager of Vanke Group, said: “This partnership with Ctrip Group will be an innovative move for Vanke in the internet space. Cooperating with Ctrip Homes on tourism real estate projects represents a brand-new model. Vanke has always placed great emphasis on urban supporting services—whether it’s commercial real estate, tourism real estate, or the senior care industry, all development efforts are based on the high-level perspective of being an urban supporting service operator. The future prospects of our collaboration with Ctrip Homes are promising and bright.”
Partnering with Real Estate Giant, Ctrip Homes Expands and Achieves New Success
As a titan in the real estate world, Vanke’s moves often set trends in the industry, signaling the latest developments in real estate. Ctrip Homes, as the frontrunner in China’s vacation rental industry, infuses fresh energy into the traditional real estate sector with its “O2O + B2C” model, providing innovative ideas for transforming the industry. Prior to partnering with Vanke, Ctrip Homes had already established strategic collaborations with Shimao Group, Longfor Group, and China Resources Group. This partnership with Vanke is not only a landmark event in the transformation of the real estate industry but also an important milestone in Ctrip Homes’ expansion.
Bao Xiaoming, General Manager of Ctrip Homes Business Unit, said: “We are truly honored to join forces with Vanke Group in this powerful collaboration to create a new era of tourism real estate. From Vanke Group’s embrace of ‘internet thinking’ to concrete actions, Beijing Vanke has quietly made its first move in the highly effective field of tourism real estate. The first large-scale resort real estate project in northern China by Vanke—the Tianyang Vanke · Beidaihe Town, located in the Beidaihe wellness resort area—marks the first shot of Vanke’s tourism real estate ‘internet’ initiative.”
It is understood that Ctrip’s innovative “Five-Win Model” aims to help developers achieve smooth sales and improve after-sales services while alleviating housing vacancy pressures; assist homeowners with property maintenance and value appreciation; provide travelers with cost-effective, high-quality accommodations and promote new ways of leisure vacationing; encourage the growth and healthy development of the vacation rental industry; and boost local tourism markets, increasing fiscal revenue and employment opportunities. The “Five-Win Model” fosters and achieves multi-win outcomes across industries, in a comprehensive and deeply practical manner. It is foreseeable that Ctrip’s “Five-Win Model” will become another driving force for the continued development of the real estate industry.
Meanwhile, Ctrip’s collaboration with real estate giants like Vanke will undoubtedly enrich its property inventory, significantly improving quantity, diversity, and quality—thereby offering travelers more choices and a better experience during their journeys.