Tencent Outdoor News: (Reporters: Sun Xiaomeng & Li Nan) From July 23 to July 26, the 2014 (9th) Asia Outdoor Exhibition kicked off at the Nanjing International Expo Center. On the first day, in the AB registration hall of the Nanjing International Expo Center, the magazine "Mountain Wilderness · China Outdoor" joined hands with the Tencent Outdoor Channel and Youhuo Network to launch a thematic sharing session titled "Mobile Marketing Experience in the Age of Sharing." At the sharing session, exhibitors and media friends at the outdoor exhibition explored together the upgrading of shared media and solutions for mobile marketing.
Ke Qingfeng, General Manager of "Mountain Wilderness · China Outdoor"
Ke Qingfeng, General Manager of "Mountain Wilderness · China Outdoor," introduced how traditional media has consistently maintained a proactive attitude toward new media, as well as the brand’s experiments in new media such as WeChat over the past six months, and shared some of the experiences accumulated by Mountain Wilderness.
Gao Jian, Operations Director of Youhuo Network
Gao Jian, Operations Director of Youhuo Network, delivered a keynote on "Mobile Marketing Experience in the Age of Sharing." He shared and discussed how the WeChat ecosystem is structured, what a WeChat matrix is, the categorization and different functions of content, the importance of layout, fan segmentation and management, how to transform new technologies into practical applications, and the evolution of advertising under new forms of communication...
In light of technological advancement, Gao also engaged in an in-depth discussion with attendees on how progress in space, supply-demand principles, user purchasing habits, user behavior, information dissemination, and media formats drives the evolution of marketing technology.
Youhuo Network’s Integrated Mobile Marketing Solution
During the sharing session, Gao also candidly discussed his company’s development journey and experiences in the field of new media, especially mobile marketing, over the past year. He provided examples that can serve as valuable references for peers and friends in the outdoor and media industries. Finally, Gao presented Youhuo Network’s integrated mobile marketing solution on-site.
Audience at the sharing session
At the sharing session, Youhuo Network used multimedia technology to comprehensively demonstrate mobile marketing advertising solutions and showcased cases of Tencent Outdoor’s brand promotion efforts over the past six months, which generated an enthusiastic response among the audience. Salomon, a leading European outdoor brand, provided exquisite gifts for the event.
Salomon, a leading European outdoor brand, provided exquisite gifts for the event