Recently, the domestic outdoor brand Outdoor Research’s “Dare to Travel the World” campaign officially kicked off. In the “courage test” segment co-launched with Green Field Network, media outlets specializing in outdoor and travel—including Sohu Outdoor, Outdoor Exploration, Sina Outdoor, Mountain Wild, Tencent Outdoor, and SIZE Outdoor—as well as lifestyle and fashion publications like U-Pin and Men’s Uno—were invited to form a “courage test experience group” and head to Mount Gongga for an 8-day outdoor journey. The Outdoor Research 2014 autumn/winter new product—the TiEF® PRO three-in-one down insulated shell jacket—provided full protection for the experience group throughout the trip.
It is understood that the “Dare to Travel the World” campaign by Outdoor Research continues to promote the brand’s core value of “courage.” “Having courage” on one hand encourages outdoor enthusiasts to possess “guts and boldness,” while on the other hand it also hints at the gear used on this trip—the TiEF® PRO three-in-one down insulated shell jacket, which features a “removable inner layer.” This new product is suitable for all-season outdoor activities, truly enabling wearers to “dare to travel the world.” The eight-day exploration journey to Mount Gongga not only tested the adventurers’ bravery and boldness but also served as a real-world test of the new product’s outstanding performance in rain and snow resistance and warmth retention.
The “Dare to Travel the World” campaign by Outdoor Research has officially begun, with team members providing on-site evaluations of the brand's new products
Mount Gongga’s main peak stands at an elevation of 7,556 meters, making it the world’s second-highest peak and an immensely attractive destination for mountaineering enthusiasts. As part of the “Dare to Travel the World” series, this experience group’s trip was a semi-self-guided, in-depth photography tour. Based on the local cultural history, folk life, and landscape features, Outdoor Research arranged the following itinerary: Chengdu – Ya’an – Baoxing – Siguniang Mountain – Danba – Jiaju – Bamian – Tagong – Xinduqiao – Quartz Sands Beach – Zimei Pass – Shangmujie – Hailuogou – Ya’an – Shangli Ancient Town – Chengdu. Team members set out from Chengdu, passing through the Western Sichuan Plain, the Qingyi River Valley, and the landscapes of Jiajin Mountain, capturing photos amid the beauty of high-altitude lakes. They then hiked through the Changping Valley of Siguniang Mountain, where the forest was damp, and the waterproof capabilities of the TiEF® PRO three-in-one down insulated shell jacket helped them stay dry in the humid environment. Next, they traveled to the Shuangqiao Valley Scenic Area and “Kingdom of a Thousand Watchtowers” Danba, hiking various mountain trails. Additionally, Outdoor Research arranged for participants to watch the sunrise over Tibetan villages and to visit Mount Gongga for an evening view. The Red Stone Beach at Yajiageng is also a must-see scenic spot for photography enthusiasts. The final day included a stop in “Rain City” Ya’an.
Scenic views along the “Dare to Travel the World” activity route
Over the course of eight days, team members hiked through diverse outdoor terrains including peaks, stone beaches, forests, streams, and lakes, and experienced significant temperature differences from morning to night. This tested their courage while fully showcasing the windproof, waterproof, and insulating properties of the TiEF® PRO three-in-one down insulated shell jacket. For this trip, Outdoor Research and Green Field carefully designed the route for all participants, avoiding the superficial experience of typical tour groups and solving common “headaches” faced by independent backpackers such as booking accommodations and renting vehicles—striving to create a comfortable and free travel experience for all involved.
Experience group hiking in TiEF® PRO three-in-one down insulated shell jackets
In addition to the “Dare to Travel the World—Media Experience Group” activity, this series has also partnered with Green Field to launch three classic outdoor hiking routes, inviting users to embark on brave adventures. Consumers who purchase the Outdoor Research “TiEF® PRO three-in-one down insulated shell jacket” can participate in a mobile phone raffle to win free spots on these three hiking routes. During the trip, participants can take photos, write travel journals, or share their “Dare to Travel the World” experiences online with fellow travelers. Additionally, consumers can follow Outdoor Research’s official social media platforms to join numerous “dare-themed” interactive topics and find fellow “brave” travel companions.