Walking may sound so ordinary that most people take it as an instinct, never considering whether it holds the power to touch the soul. Beyond instinct, within walking itself, can we embark on an ultimate exploration of ourselves and discover an unknown side of who we are? As the exclusive equipment sponsor of the 2014 "Power of Walking – Heart?Trace Dunhuang" public welfare project, Austrian NORTHLAND will kick off the "Walk the World, Just to Find Yourself" walking event in the scorching month of August. The event invites outdoor lovers who dream of venturing into the wild and longing to reconnect with themselves to join NORTHLAND in showcasing the deep essence of "walking."
The "Power of Walking" is a spiritual development public welfare project initiated in 2011 by renowned actor Chen Kun. It calls on people to quiet down through the most instinctive form of movement—walking—and engage in dialogue with their inner selves. On August 6, 2014, with the full support of NORTHLAND equipment, volunteers successfully completed their trek across the Gobi Desert. During the 160-kilometer, six-day-and-five-night journey through the Gobi, the customized full set of gear provided by NORTHLAND helped every team member successfully cope with extreme natural challenges such as heat, dryness, and sudden temperature changes, offering them comprehensive and professional all-weather protection.
When the volunteers arrived at the finish line, dusty and sunburned, countless outdoor enthusiasts who had been following their journey must have already found it hard to contain their enthusiasm. They too were eager to embark on an unforgettable walking adventure, liberating their minds from worldly constraints with every step. However, due to limited spots for walking volunteers, many outdoor lovers were unable to participate in this Gobi trek, leaving behind no small amount of regret.
But NORTHLAND has never ignored their voices and aspirations. Founded in 1973 in Austria by the renowned mountaineer Gerwalt Pichler, NORTHLAND evolved from a technical brand specializing in extreme rock climbing and mountaineering into a pioneer in the full range of outdoor products, covering sports and urban leisure. Therefore, NORTHLAND deeply understands outdoor enthusiasts’ passion and determination to conquer nature, and continuously strives to achieve the perfect combination of performance, comfort, and style in its products—so that outdoor lovers can set off on unknown journeys without hesitation.
If you still haven’t let go of your longing for walking, and still dream of a transcendent journey that challenges both physical and mental limits, then now NORTHLAND is offering you the chance to find a walking experience that leads to your soul’s calling. Starting August 13, NORTHLAND’s "Walk the World, Just to Find Yourself" walking event recruitment officially begins. Whether you’re going with buddies, traveling as best friends, or setting out alone, as long as you have the dream to walk, a detailed plan, enough vacation time, and more importantly, wish to engage in a heart-to-heart dialogue with your inner self during a spontaneous outdoor journey—then sign up now. Submit your walking plan and route, and let everyone see your passion for walking and your eagerness for the challenge.
Among all applicants, NORTHLAND will select five participants whose walking plans and motivations are the most touching to experience the top-tier equipment used by Chen Kun and other team members in the 2014 "Power of Walking – Heart?Trace Dunhuang" public welfare project. These spots are incredibly valuable, and standing out among so many applicants is no easy feat. If you’re tired of the monotony and rigidity of city life, yearn to break free from mental constraints, and seek self-transcendence through walking, then what are you waiting for? Make your walking dreams come true now. Perhaps the journey of freeing your soul begins the moment you sign up.
Recruitment Criteria for the "Walk the World, Just to Find Yourself" Walking Event:
• In good health, with no major illnesses, and passionate about outdoor sports
• Have recent outdoor travel plans, clear outdoor goals, and a route design that is representative of outdoor activities
• Possess certain outdoor experience, able to handle various geographical environments and climate conditions, and complete the travel mission
• Able to post daily travel updates and reflections on Weibo, tagging the official Austrian NORTHLAND account
How to Apply:
• Follow the official Austrian NORTHLAND Weibo account and reply to the recruitment post to sign up
• After applying, please send your walking route as an attachment to xingzou@northland-pro.com.cn. The email subject should be labeled "Walk the World, Just to Find Yourself" Talent Walking Event Application, and include your personal information and contact details in the email body
• Application Period: August 13, 2014 – August 22, 2014