On August 14, the press conference for the "Huameili Home? 2014 7th China Pingxiang Wugongshan International Tent Festival and Jiangxi’s Summit Rock Concert" was grandly held in the picturesque city of Pingxiang, Jiangxi, signaling the relaunch of this international outdoor tent festival, which has so far had the widest reach, greatest impact, and largest participation in China. The event garnered widespread attention from all sectors of society, with leaders from the Wugongshan Scenic Area Management Committee of Pingxiang and the Pingxiang Mountaineering Association invited to attend. Numerous celebrities, corporate representatives, club enthusiasts, and dozens of journalists from news media were also present, creating an exceptionally lively atmosphere.
It is reported that this event is hosted by the Wugongshan Scenic Area Management Committee of Pingxiang, strongly organized by Jiangxi Wugongshan Industrial Co., Ltd. and the Pingxiang Mountaineering Association, co-organized by Yingjizhangkong Sports Culture Communication Co., Ltd. of Pingxiang, and jointly promoted by Lingdong Shanshui Marketing Consulting Agency. It has also received strong focus and full coverage from multiple top-tier media outlets both within and outside the industry, including Sina, Sohu, Tencent, and Lvyeyou.
At the conference, we learned that this year’s tent festival adopts the theme slogan "Passionate Rock, Music in the Outdoors." As an annual traditional event of Wugongshan, it has now entered its seventh year. The event will last for three days, taking place from September 12 to 14 at the Golden Summit Scenic Area of Wugongshan in Pingxiang City, Jiangxi Province. With years of growing popularity, the tent festival has long become widely renowned, transcending international, age, and gender boundaries. Its attendance has increased year by year. In addition to being a must-visit destination for domestic outdoor enthusiasts and tourists every year, it has also attracted outdoor lovers from around the world, including the United States and Italy, successfully stepping onto the international stage and becoming a global event.
"This year, we have made a bold attempt by breaking away from the traditional camping-focused outdoor elements of previous editions. We closely followed the trends popular among younger social groups and introduced fashionable and entertaining cross-industry concepts such as rock music and cosplay, creating a double-festival carnival where outdoor activities and music collide passionately. Wugongshan’s vast 100,000-acre alpine meadows and other rare natural resources not only provide an excellent venue for various outdoor sports but also offer the perfect setting for a rock concert. Whether in terms of crowd base, environmental conditions, or music atmosphere, it will be a paradise where rock music can thrive. It is foreseeable that this year’s tent festival will be even more visually stunning, musically delightful, and fun-filled. Let’s all stay tuned," said Yan Gang, Director of the Organizing Committee Office.
According to the organizing committee, the official website of this year’s tent festival has now gone live. In addition to continuing the highly popular traditional events from previous years—such as team-loaded hiking, highland tug-of-war, rock climbing competitions, bonfire parties, and camping experiences—it has also introduced new outdoor skill competitions like mountain rescue and rapid tent pitching. Meanwhile, the "Ten Thousand People Environmental Signature" and "Ten Thousand People Golden Summit Sunrise Viewing" will be two major highlight activities drawing large crowds at this year’s festival. Notably, from the very beginning, the tent festival has launched a series of online interactive topics and activities centered around the music theme, including the "Wugongshan 'Most Rock' Photo SHOW" and the "Green Aerobic Music Cover Contest" as new media interactive content carried on platforms like Weibo and WeChat. Through the most interesting topics, the most eye-catching innovations, and the most dynamic formats, it has sparked an unprecedented online carnival, fueling the excitement for the festival’s onsite activities.