To better implement the linkage between the market and exhibitions, in June, Yiwu International Commodities Fair Co., Ltd. (hereinafter referred to as Yiwu Fair Exhibition) began preparing plans to promote the “Yiwu Fair” at market locations. After one month of preparation, starting July 21, Yiwu Fair Exhibition officially dispatched staff to two locations within the International Trade City: the west hall of Area 1 and the connecting corridor between Market Area 1 and Area 2, to carry out promotional work.
Based on the goal of extending the market linkage effects achieved during the exhibition period and making it a regular practice, Yiwu Fair Exhibition has established market-based service points. Their primary functions include addressing various inquiries from merchants regarding the fair, collecting merchant data for future invitations, distributing fair and business travel information, and processing entry passes for the Yiwu Fair.
Yiwu is a city built upon its markets, and the continuous growth and expansion of these markets serve as the driving force behind Yiwu’s rapid economic and social development. The Yiwu Fair carries the mission of prospering and developing the markets. How to effectively connect the market and the fair is a matter worthy of deep consideration. It is hoped that the Yiwu Fair market promotion points can become an effective link between the market and the fair, building a positive and interactive bridge between the two, truly achieving mutual promotion, shared prosperity, and coordinated development between the fair and the market.