As late summer fades and autumn sets in, with the bountiful golden season arriving before we know it, the clarion call of the Huameili Home? 2014 7th China Pingxiang Wugong Mountain International Tent Festival has sounded once again. It will kick off on September 12-14 at the picturesque Jinding Scenic Area of Pingxiang Wugong Mountain. This year’s event is hosted by the Wugong Mountain Scenic Area Management Committee of Pingxiang, jointly organized by Jiangxi Wugong Mountain Industry Co., Ltd. and the Pingxiang Mountaineering Association, with strong promotional support from Lingdong Shanshui Marketing Consultants, and the overall title sponsorship secured by Jiangxi Pingxiang Huameili Home Real Estate Co., Ltd.
With years of momentum building up, the moment the news of the tent festival was released, it immediately garnered widespread attention and intense interest from all sectors of society, with participation enthusiasm soaring. Just one week after the official website registration channel went live, the number of sign-ups surpassed 3,000, and daily slots sold out instantly, making it hard to get a ticket — nothing new there. The enthusiasm of the public also fueled a media carnival, with numerous mainstream media outlets both inside and outside the industry — including Sina, Sohu, Tencent, Lvye, and 8264 Outdoor Information Network — competing to cover the event, rapidly sparking a topic explosion that topped the popular charts on major portal communities.
As an annual traditional highlight of Wugong Mountain, why is this year’s tent festival so hot? Let’s take a look at some of the reasons.
Outdoor Rock: A Passionate Collision at the Hot Tent Festival
Themed “Passionate Rock, Music in the Outdoors,” this year’s tent festival breaks away from the traditional scope of outdoor and travel audiences, bringing in the increasingly influential younger demographic. Using music as a bond, it connects music lovers and outdoor enthusiasts together to jointly experience the unique charm of the tent festival, positioning Wugong Mountain as the most rock-friendly natural scenic area.
Of course, the bold attempt at an outdoor rock music festival concept wouldn’t be possible without Wugong Mountain’s unique natural conditions and the popularity foundation built over previous festivals. Every year, tens of thousands of outdoor enthusiasts from across the country gather here, using the sky as their shelter and the ground as their stage. The area’s 100,000-acre alpine meadows resemble a green ocean of music, the vast and ethereal sea of clouds and mist act like boundless music stages, and the mountain-top conquerors seem like born rock musicians. Everything here syncs perfectly with rock music.
“From its inception, rock music has emphasized the rhythm between humans and nature. Wugong Mountain boasts China’s one-of-a-kind alpine meadows and a fresh, natural environment, providing the perfect atmosphere for rock. The fusion of Buddhist and Taoist cultures fills the air with artistic elements, offering the best cultural foundation for rock music. With both environmental and cultural guarantees, Pingxiang Wugong Mountain is truly the most suitable natural scenic area in the country for rocking out,” introduced Yan Gang, director of the organizing committee office.
The Grand Event Approaches: Enjoy a Musical Feast at the Roof of Jiangxi
Focusing on the music theme, the organizing committee put a lot of thought into it, launching a full range of initiatives via the most influential and active new media platforms. Starting August 18, the official Weibo account @PingxiangWugongMountainScenicArea first ignited people's enthusiasm by launching the #MostRockinWugongMountain# photo contest (event link: http://weibo.com/p/100140E912855), calling on everyone to boldly show off their “most rockin’” world. Whether it’s expressions, outfits, scenes, or props — anything that showcases the most rock-inspired imagery — you could win free tickets to the festival. On the day of the event, head to the massive rock concert to become part of a one-of-a-kind “most rockin’” live show!
The WeChat platform launched another major event called the “Green Rock Aerobic Cover Song Contest.” Participants can sing a cappella or with music — just record a one-minute voice clip and send it to the official WeChat account “Pingxiang Wugong Mountain Tourism Info” to join. Simple to operate, fun and innovative — just one click and you’re in. The moment it launched, it instantly sparked a wave of music-sharing enthusiasm. All kinds of punk, metal, and folk songs flooded the WeChat inbox of the organizers, making for some fierce competition.
After the event, the successful “Weekly Green Singers” and “Monthly Aerobic Singing Kings” will bring their friends and fans to Wugong Mountain for free. On the evening of September 13, they’ll showcase their talents at the “Roof of Jiangxi Rock Concert” and compete for the ultimate #BestVoiceOfWugongMountain# award. Thousands will gather under the starry sky to celebrate the most anticipated rock music event of the year with fellow music-loving rock fans!
A Gift from Nature — Wugong Mountain, the Annual Tent Festival. With such beautiful moments and heavenly tunes, how could you let them pass you by? Come to the Huameili Home? 2014 7th China Pingxiang Wugong Mountain International Tent Festival, be part of a top-tier international event, experience extreme rock music, and don’t miss out on the endless excitement!
Huameili Home? 2014 7th China Pingxiang Wugong Mountain International Tent Festival:
Event Hotline: 0799-6682266 400-100-3331
Official QQ for inquiries: 2230968094
Event Website: http://2014zpj.wugongshan.cn/