—— World-renowned explorer and survival expert, Bear Grylls, is coming to China
—— Trekking through the arid and scorching Sahara Desert, navigating the perilous Amazon rainforest, gliding across the icy glaciers of Siberia — with his extraordinary life experiences, he embodies an indomitable vitality. He is Bear Grylls. His adventurous footsteps have covered every corner of the world, and this time, he is coming to China to embark on an extraordinary journey.
—— Bear’s China Tour: Begin an Extraordinary Journey
—— As the star host of the Discovery Channel’s flagship show “Man vs. Wild” and a globally renowned explorer and survival expert, Bear Grylls’ fearless, limit-pushing adventurous spirit aligns perfectly with the brand philosophy of Discovery Expedition. During this 4-day China visit, Bear will attend as the brand ambassador for Discovery Expedition China. Not only will he film a new promotional video for the brand, but he will also participate in a series of brand events in Beijing and Hangzhou.
—— It has been revealed that Bear will arrive in Beijing on September 28 to kick off the Extraordinary Journey – Bear’s China Tour. The first stop will be the Discovery Expedition brand press conference, jointly organized by Discovery International Brand Licensing (Discovery Consumer Products) and Extraordinary Adventure Outdoor Products Co., Ltd. (hereinafter referred to as “Extraordinary Adventure”). At the press conference, Extraordinary Adventure will officially announce Bear Grylls as the brand ambassador for Discovery Expedition China, unveil the new DX/BG Wilderness Survival outdoor product line named after Bear Grylls, and reveal details of the “Extraordinary Journey – Mystery Land Crossing” route, which traverses China’s four major no-man’s-lands. Bear will then attend a series of events including the flagship store opening at Golden Resources New Yansha Mall and a Beijing fan meet-and-greet, interacting extensively with fans during his travels across China.
—— Authentic Discovery Spirit
—— The Discovery Expedition brand originates from the Discovery Channel. As an outdoor brand under Discovery, it aims to continue the channel’s spirit of adventure, exploration of nature, and pursuit of knowledge about the future. With highly practical overall designs and three-dimensional tailoring techniques, combined with its proprietary technology platform D-TECH, the brand offers consumers a complete range of self-driving equipment.
—— Through Bear’s China Tour, Discovery Expedition hopes to share Bear’s extraordinary life experiences and insights with fans, allowing people to better understand the remarkable Bear, experience the true Discovery Expedition brand products, and encourage participation in the “Extraordinary Journey – Mystery Land Crossing” activity. This is an extraordinary journey of exploring the wonders of nature, the mysteries of human culture, and the extremes of resilient life.
For more information about Discovery Expedition, please visit the official Discovery Expedition website:
http://www.toread.com.cn/discovery/
and the Discovery Expedition Tmall flagship store: http://discoveryexpedition.tmall.com/
or join the interaction on the official Weibo: http://weibo.com/DISCOVERYEXPEDITION