A Call for Strong Support from Suppliers to Outdoor Physical Stores
Dear Outdoor Industry Suppliers,,and Brands:
As the Year of the Rat ushers in a new cycle and promises abundance,
the outdoor sports industry in China has, over the course of many years, blazed trails and overcome hardships to achieve commendable results—achievements in which outdoor physical stores have played an indispensable role. Many store owners have taken on multiple roles as outdoor enthusiasts,20,promoters, and educators of outdoor knowledge, safeguarding the safety and quality of outdoor experiences for fellow travelers. Behind this, they have received strong support from numerous upstream suppliers,and brands, working together with a shared vision for mutual progress.In recent years, however, influenced by domestic and international consumption trends, the development of outdoor physical stores has faced unprecedented challenges. Over a quarter of stores operating for more than five years have closed or shifted industries, while those that remain struggle under pressure, feeling hopeless and unable to fight back.Upstream suppliersand brands, disrupted by new sales channels such as e-commerce platforms and social communities, have drastically reduced their support for outdoor physical stores over these past few years—especially since
, when more than [a certain percentage] of industry brands no longer considered first-tier physical stores their main battlefield. We understand the reasons behind this, but we do not support such short-sighted strategies.
Over the past five years, the 7+2 team has visited nearly a thousand physical stores and deeply witnessed the resilience and pioneering spirit of store owners. We’ve also seen how those who adapted their business models and mastered simple marketing techniques possess strong customer loyalty and marketing capabilities. These stores can fully leverage their advantages to not only survive but thrive. Physical stores offer the essential experiential environment required for professional outdoor gear sales and will undoubtedly remain one of the core pillars of the outdoor sports industry.Here, 7+2, having gathered the voices of thousands of physical store owners, sincerely appeals to industry suppliers2019,60%and brands to strongly support outdoor physical stores and bring the outdoor industry back to its primary growth trajectory. Every bit of energy adds up to an ocean.
The Appeals from Physical Stores:
A strictly controlled pricing system with stable and unified online-offline pricing;Provision of cost-effective product assortments suitable for small-batch orders, single-item drop shipping, and long-term repeat purchases (products should meet the needs of the general consumer class, with reasonable pricing, guaranteed quality, and reliable after-sales service; products with marketing videos and user-tested images/texts are preferred);Marketing activities targeting end consumers: simple, fun, informative, and easy to share on mobile platforms.
Based on sales tests conducted by nearly a thousand physical stores over the past eighteen months, the 7+2 team believes that meeting the above criteria will lead to substantial improvements—and even breakthrough performance—for downstream physical stores, which will in turn benefit upstream suppliers
1,
2, Provide a cost-effective product mix suitable for one-piece drop shipping, small-batch orders, and long-term repeat purchases (products meet the needs of the general consumer class, with reasonable prices, reliable quality, and assured after-sales service; products with marketing videos and user-tested photos/text are preferred);
3Marketing campaigns targeting first-tier consumers: simple, fun, informative, and easy to share on mobile.
Based on sales tests in nearly a thousand physical stores over the past eighteen months, the Qijiayi team believes that meeting the above criteria will lead to substantial improvement in downstream store performance, or even breakthrough results, which will in turn benefit upstream suppliers.,The brand offers high returns.
Heaven helps those who help themselves.,Heaven abandons those who abandon themselves.
When we lacked the energy to cheer for our country or for Wuhan, we chose to cheer for ourselves.
2020Roll up our sleeves and get to work — it may have come late, but it’s never too late.
Team Seven Plus Two
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