During the pandemic battle, outdoor shop owners are earning money this way
After the New Year, media attention began to shift toward the economy, especially the struggling small and medium-sized enterprises. Recently, professors such as Zhu Wuxiang jointly published a research report“How Can Small and Medium-sized Enterprises Survive3Months of Crisis?,” which surveyed995small and medium-sized enterprises affected by the pandemic regarding their situations and demands. The survey covered8aspects, including the extent of revenue decline, how long they can sustain operations, cost payment pressures, their own countermeasures, and demands on the government.The conclusion is: it’s a matter of survival, and the situation is critical!!!
One of the findings was “how long the cash balance on the books can sustain the business.”34%of the enterprises can only sustain for1months,33.1%can sustain for2months,17.91%can sustain for3months. That is to say,67.1%can sustain for2months,85.01%can sustain for a maximum of3months, and only9.96%can sustain for6months or more.
Excerpted from “Joint Research by Tsinghua and Peking Universities on995Small and Medium-sized Enterprises: How to Survive3Months of Crisis?”
Enterprises, as the most important commercial engines in the economic and social fabric, if shut down, would bring unimaginable consequences for the millions of families behind them and for social order.
Don’t clog up the country’s efforts. Outdoor business owners, take action.
2Month3Day, the tenth day of the Lunar New Year, the entire 7+2 team switched to remote work mode. As a software service company, the team was already accustomed to online collaboration—orderly and fired up.
2Starting on the3of the month, over a dozen upstream suppliers have gradually begun shipping. Brands include MobiGarden, Samitime, Tianshi, Xiangguan, Vipelo, Nortiv 8,LOWAand partial overseas warehouses of Arc’teryx, as well as Yolla.……Thumbs up.
In addition to professional outdoor brands, companies like Yuwai have carefully selected essential pandemic supplies such as disinfectants, purification tablets, and hand sanitizers. Working with these businesses, one can feel their deep sense of patriotism and positive energy—no complaints, no beating around the bush—just doing.
Products like disinfectants, purification tablets, and hand sanitizers have undoubtedly been the most popular among shop owners, often selling out within a day or two. Whether gifted, for personal use, wholesale, or retail—……The demand is there, and customers are always there. Often, we limit ourselves. In difficult times, hesitation, doubt, and complaining are useless. Only by taking action can we carve out a path through practice. As the ancients said, and it’s absolutely true.
Successful shop owners have summarized the following key elements:
1,Get your team fired up. Only by inspiring yourself can you influence others. Every day, the first thing you do at work is to get yourselfHIGHpumped up and brimming with positive energy. That’s the secret.
2,Only by doing, persistently doing, is the right way. Make mistakes? Didn’t do well? Summarize the experience, and try again.
3,Serve your customers seriously. Start from their needs, match them with the right products through the 7+2 trading platform, and market via WeChat. Sell safety, protection, knowledge, and value—not just a screen full of low prices, discounts, and clearance sales.0There’s1a world of difference between the two. Remember, habit often leads people to take shortcuts or stray off course. When you forget this, give yourself a good slap, correct it, and move on.
4“Uphold industry integrity, and take the safety of hikers and outdoor travelers as your mission.” When in doubt or hesitation, shout the slogan out loud.
Justice resides in people’s hearts, and those who save themselves will be saved by heaven.
This article is the “Pandemic Survival Guide” distilled from the successful practices of nearly a hundred physical stores over the past eighteen months by 7+2. It may seem like advertising, but there’s no exaggeration.
More suppliers are actively preparing, and the future of the industry looks promising.
The Year of the Rat ushers in a new beginning—now get down to work.