The world's first MiniMax Select Hotel is about to make its debut

One Thousand and One Nights surprise mobile game — guess your hotel adventure

Shanghai, December 15, 2014 /PRNewswire/ -- Following the stunning debut of the MiniMax Select Hotel brand, under Shimao Group, in New York's Times Square, this globally pioneering concept hotel — which emphasizes personalized customization — has garnered widespread attention from both industry insiders and the public. Recently, as the world's first MiniMax Select Hotel is set to open, the hotel is delighting guests with an interactive campaign titled “One Thousand and One Nights: Guess Who’s Your Neighbor,” allowing you to speculate on your hotel adventure.

Shimao Select Hotel Songjiang Shanghai

Shimao Select Hotel Songjiang Shanghai

Shimao Select Hotel Songjiang Shanghai

"One Thousand and One Nights" surprise mobile game — guess your hotel adventure

A hotel is a place full of anticipation, fantasy, and curiosity. Everyone who steps into a hotel subconsciously looks forward to a wonderful encounter. Maybe it’s a flight attendant, a handsome guy, or even Superman or Spider-Man? Who will be staying next to you? Come to the MiniMax Select Hotel and wait for the answer to be revealed. Upholding the philosophy that “without interaction, there is no Select,” this time the MiniMax Select Hotel seizes on the concept of hotel adventures and leverages the currently popular WeChat interactive game to capture the attention of young people. It guides participants through psychological tests to uncover their subconscious hopes and, through sharing and interaction, offers a chance to win a free stay at the MiniMax Select Hotel’s “One Thousand and One Nights” experience.

The world's first MiniMax Select Hotel is about to make its debut

The MiniMax Select Hotel adopts “Mini” as its design philosophy, creating a “streamlined” hotel brand that breaks away from the conventional model of high-star hotels. It returns to basics, using the most minimalist elements to build a fashionable hotel that best suits the younger generation. For young people, a hotel that can be customized according to personal preferences is their definition of high standards. The youth may not seek luxury, but they do demand quality, and personalized customization is something they’ve always pursued. Emphasizing personalized customization is a major breakthrough and core value of the MiniMax Select Hotel.

The world’s first MiniMax Select Hotel — Shimao Select Hotel Songjiang Shanghai — will make a stunning debut this December. Located in Songjiang Wanda Plaza, the hotel is adjacent to high-end office buildings and large commercial complexes, and is close to the Songjiang University Town. With its prime location, it provides easy access to famous tourist attractions such as Happy Valley and Chenshan Botanical Garden, and is just a stone’s throw from the Line 9 subway station. Guests can freely choose their bedding upon check-in. The rooms feature a variety of color schemes for bed linens including champagne gold, Armani gray, and earthy warm tones. Additionally, instead of a mini bar, the hotel offers a more diverse selection in the lobby’s “Supermarket.” The hotel has partnered with well-known fragrance brands and music production teams, blending fashion concepts to seamlessly combine outstanding technology with nature. The hotel features specially curated MiniMax signature music, as well as AIR AROMA scents that change with the seasons — pure plant-based water-soluble molecules delivering a unique seasonal experience at any time.

Powerful collaboration with China Telecom leads to exponential growth in engagement

With the opening of the MiniMax Select Hotel Songjiang branch, not only are Shimao Group’s premium resources integrated, but the hotel is also leveraging the trendiest formats of the moment. Furthermore, the MiniMax Select Hotel has formed a strategic partnership with China Telecom to jointly release the free stay experience campaign on popular platforms such as the WeChat service account “China Telecom Shanghai Customer Service,” the subscription account “Shanghai Tianyi Customer Club,” and “Wings Soaring.” With a fan base exceeding one million, these platforms have added significant appeal to the event. In particular, China Telecom’s Fei Young campus brand has delivered impactful promotion in university-concentrated areas such as Songjiang University Town, spreading the message to a broader audience that aligns with the MiniMax Select Hotel’s target demographic. This powerful collaboration between two leading brands gives even more reason to believe that this grand celebration of youth, disruption, interaction, and creativity is about to elegantly unfold.