The Grand Launch of the "Send Shixiang Lake to the World" Postcard Campaign

Chengdu, China, March 6, 2015 /PRNewswire/ -- Poly Shixiang Lake Tourism Development Co., Ltd. announced,in collaboration withthe Chengdu Evening News and Poly.Shixiang Lake, that the grand launch of the 2015 “Send Shixiang Lake to the World” postcard mailing campaign has officially begun. Starting today, photography and art enthusiasts are invited to submit original works. Selected submissions will not only be printed as postcards and sent around the globe, but also have the chance to win attractive prizes.

Shixiang Lake in spring is as beautiful as a colorful carpet.

The 2015 scroll of Shixiang Lake is slowly unfurling.

Wandering through the Shixiang Lake scenic area feels like stepping into a dream.

Since its opening in 2002,Shixiang Lake has introduced a variety of premium flowers from European and American countries such as the Netherlands. The annual Asian-scale Tulip Tourism Festival held every spring allows visitors to experience the feeling of “Europe’s spring right at their doorstep.” This year, to allow even more people to enjoy the vibrant spring ambiance and the stunning beauty of blooming tulips at Shixiang Lake, the “Send Shixiang Lake to the World” postcard campaign will be held. As long as your lens or brush can capture the unique beauty of the scenic area, these works may be turned into exquisite postcards, distributed free of charge to tourists, overseas students, foreign institutions in Chengdu, executives of Fortune 500 companies, and mailed to friends around the world. The goal is to showcase the tourism image of Sichuan and Chengdu while sending the heartfelt wishes and warm invitations of the people of Chengdu to the world.

Thiscampaign accepts two main types of submissions: photography and artwork. The requirements for materials are flexible — whether taken with a professional camera or a mobile phone, or created as sketches, oil paintings, children’s drawings, etc. — as long as your work tells a story and touches the heart. Based on all elements of the scenic area, including the movements of visitors and the natural scenery, with an emphasis on highlighting the delightful experiences that Shixiang Lake offers in terms of flowers, leisure, entertainment, and cuisine, simply capture the unique beauty of Shixiang Lake as you see it, freeze those touching moments, and tell a different kind of enchanting spring story. Your work will have the chance to be selected..Participating in the campaign is simple,asyou can record the beautiful scenery while enjoying time with family and friends, or sign up for the collective photography and sketching events organized by the campaign team, fully immersing yourself in the flower seas of the scenic area to create exceptional works.

The submission period runs from today until March 21. Participants may submit multiple works. Each photo or painting (group) should include the name, contact information, and a one-sentence description. After the submission period, the organizers will invite renowned photographers, painters, and media professionals to form a judging panel to evaluate the entries. Awards include one first prize, two second prizes, four third prizes, and several excellence awards. The first-prize winning works will also receive a 1,000-yuan cash prize..This campaignwill also feature a grand postcard launch ceremony and an award presentation ceremony.

Shixiang Lake, a national 4A-level tourist attraction,is located in Pujiang County, Chengdu, and is named after the ancient Shixiang Temple by the lake. Pristine forests, natural slopes, gentle streams, tranquil waters, a thousand-year-old temple, and hundred-million-year-old tree ferns. All of these natural resources have endowed Shixiang Lake with its unique charm.

The Shixiang Lake scenic area, with its thousands of acres of pristine secondary forests, 800 acres of water surface, and millions of blooming flowers on Elephant Mountain, forms an ecological beauty where natural landscapes blend seamlessly with man-made scenery. In the early morning, the lake is shrouded in mist, filled with birdsong and floral fragrance; in the evening, the forest glows with layered green shadows and winding paths lead to serene spots, making it a pure land for urbanites seeking mental and spiritual rejuvenation. The area’s abundant lake resources also foster a mild climate, while the surrounding vast primeval pine forests release 30,000 negative oxygen ions per cubic centimeter, earning it the well-deserved title of a “natural oxygen bar.”

Shixiang Lake is home to millions of Dutch tulips, with nearly fifty premium varieties spread across multiple flower zones. These specially cultivated lilies mostly bloom in April and are currently in the dyeing stage. Their crystal-clear, tightly closed buds are captivatingly charming.

(1) Requirements for Submission Materials

1. Creative works in various forms are encouraged, such as photography (including photos taken with all kinds of cameras and mobile phones), painting (oil paintings, sketches, children's drawings, etc.);
2. There are no restrictions on the creation time of the works, and both color and black-and-white photographs are acceptable. However, all entries must be based on the humanistic landscapes, natural scenery, and visitor activities of the Tulip Festival at Shixiang Lake. The displayed content should be healthy, positive, novel, innovative, and relevant to the theme, extending a sincere invitation to friends around the world.
3. There is no limit to the number of submissions. Each entry must include a title and a description of no more than 140 characters.
4. Photography works should be submitted in JPG file format. Participants must retain the original image information. No borders, watermarks, signatures, or any other embellishments are allowed. For mobile phone photography, the image resolution must be at least 640*480 pixels, and the file size must not be less than 200 KB. For camera photography, the resolution must be no less than 2M.

(2) Submission Method

Edit the photos and related content and send them to the event organizing committee’s email address: cdwb1234@126.com. Please include the work’s title, a brief description, shooting time, camera equipment used, author’s name, and contact information. Paintings should also be photographed and sent as images to the designated email.

(3) Prize Settings

1. First Prize: 2 winners (1 for photography and 1 for fine arts), each receiving a prize of 1,000 RMB + a trophy + a certificate.
2. Second Prize: 4 winners (2 for photography and 2 for fine arts), each receiving a prize of 500 RMB + a certificate.
3. Third Prize: 6 winners (3 for photography and 3 for fine arts), each receiving a prize of 200 RMB + a certificate.
4. Honorable Mention: 10 winners (5 for photography and 5 for fine arts), each receiving a certificate.

(4) Deadline

From now until March 21, 2015.