3Month21Afternoon6:00The "Noname" running group, organized by Mao Daqing, in collaboration with Joyrun and Xtep, launched the "Noname Joyrun Xtep Sports Charity Fund" at the Chongqing Binjiang Crowne Plaza Hotel. At the event, the initiators of the charity fund held a donation ceremony with Chongqing Liangping Middle School. The Noname charity running group is a social welfare organization jointly formed by over twenty professional managers from Beijing's real estate and financial sectors who are also marathon enthusiasts.
A cohesive group cannot do without its exclusive team uniform. It is reported that the first batch of uniforms for the Noname charity running group were custom-made by the professional sports brandNoname. This brand, born in Finland, Scandinavia, has long been dedicated to the customized development and production of orienteering, running, skiing, and cycling apparel, with a history of over15years.Nonameis a partner of the national orienteering teams of multiple countries including Sweden, France, Norway, and Finland, and is also the market leader in customized apparel services of its kind in Northern Europe.2015InNoname, leveraging its professional customization advantages in orienteering and running, it officially entered the Chinese market.
Mao Daqing explained that this project is a public welfare donation campaign targeting impoverished areas in China, aiming to provide sports facilities and equipment as well as nurture sports talent through a "running group crowdfunding" approach, helping children in these regions grow up healthy and happy. Meanwhile, Noname is also actively promoting marathon running among professional managers, primarily from the real estate sector, with the goal of establishing a healthy running circle for professionals, achieving public good through running, and ultimately developing Noname into an influential social welfare organization, turning the Noname running charity into a spiritual home for running enthusiasts.
Customizing uniforms for Noname is alsoNoname’s first custom launch in China. As Noname promotes marathon running among professional managers, mainly in the real estate sector, builds a healthy running circle for them, and achieves public good through running to eventually become an influential social welfare organization,Nonamewill also closely cooperate to contribute to China’s running ecosystem.
(Photo:NonameThe first batch of custom uniforms for the Noname charity running group)
(Photo: Norway National Orienteering Team)
The founder’s background as a professional athlete enablesNonameto design both the functionality and style of its custom products with a deeper understanding of sports and wearability.
NonameAll professionally customized sportswear is rigorously developed and produced based on the specific characteristics of each sport, following the principles of appropriate athletic attire.Noname’s official website also features a dedicated page where customers can customize their own clothing. Customers can choose their preferred colors, styles, sizes, and even upload their favorite designs. After submitting their customization requests, a representative will contact them to finalize the details. This simple, convenient, and personalized process is highly favored by consumers.
Keywords: running, customization, Mao Daqing, Noname, running group