With the development of the internet and mobile internet, people’s daily lives in terms of clothing, food, housing, and transportation have undergone unprecedented changes. "Cloud computing" and "big data" have permeated every industry, and people can easily queue up, dine, or make friends by simply "shaking" their phones. So, how can a "shake" improve the travel experience? Yunnan during the May Day holiday will give you the answer.
According to industry insiders, two premium scenic spots under Yunnan Urban Investment’s tourism division — Manting Park and Dai Ethnic Garden — will be the first to launch WeChat “Shake to Buy Tickets” services from May 1 to May 7. By then, visitors will no longer need to deal with the hassle of traditional ticket purchasing. Instead, they can simply use the “Shake” function on WeChat via their smartphones to buy tickets with one click. Moreover, through a smart ticketing platform, they can validate their tickets directly at the entrance of the scenic area, making a “zero queuing” entry a reality.
As a major tourism province, the tourism industry is a pillar sector of Yunnan’s economy. In recent years, Yunnan Urban Investment has invested in nearly half of the province’s tourism resources, playing a significant role across the entire industry. Although this trial initially involves only Manting Park and Dai Ethnic Garden, behind the "Shake to Buy Tickets" initiative lies the use of "cloud computing" and "tourism big data" to offer accurate, personalized services to visitors — and this is no longer just talk. It has been revealed that the "Shake to Buy Tickets" feature not only allows users to follow the official WeChat account of the scenic area with one click, but also gives them the chance to win random red packets from the park, receive discount coupons, or even limited-edition Tencent-customized QQ mascots. This not only enhances the quality of Yunnan’s interactive, experience-based tourism services, but also greatly boosts visitor satisfaction.
Industry insiders noted that in recent years, while the number of tourists in Yunnan has remained consistently high, the quality of services at scenic areas has stagnated. With the advancement of mobile internet, a flood of niche travel-related products has significantly disrupted the traditional tourism supply chain, thereby highlighting the various shortcomings of conventional tourism service models. Today, travelers are increasingly tired of the rigid “sleep on the bus, shop at the destination” style of tourism. Yunnan Urban Investment and Kunming Raran E-commerce Company, in collaboration with WeChat’s official Shake service provider, have leveraged mobile internet and cloud computing technologies through WeChat to launch a smart ticketing partnership for scenic areas. Together, they are exploring and creating a new “Internet + Tourism” model, aiming to deliver a more convenient, faster, and more exciting smart tourism experience for visitors.