Oakley teams up with LensCrafters to launch the “Your Cool Sporty Style” promotional campaign

Join Lin Dan and embrace the new era of sports

Marathon, Color Run, fixed-gear cycling, outdoor hiking… Sports have become one of the most fashionable lifestyle choices among China’s youth today. Along with this trend comes the rise of stylish sportswear fashion. A basic pair of sneakers is no longer enough to showcase the individuality of millennials, and a pair of sporty sunglasses that combine function and fashion has become the latest must-have accessory for trendsetters.

Is it a product launch or an arena? On April 30, Oakley, the global leader in sports eyewear, joined forces with LensCrafters to host the “New Era of Sports” launch event. Activities such as running, cycling, and golf—popular among young people—saw executives taking part in friendly competitions while wearing Oakley’s new sports sunglasses. In addition to the exciting matches, Oakley and LensCrafters announced their collaboration with China’s coolest top-tier sports icon—Lin Dan—to launch the “Your Cool Sporty Style” promotional campaign, which is sure to be a delightful surprise for consumers.

At the event, Leonardo Chong, General Manager of Luxottica China, announced that from May 1 to June 30, customers who purchase Oakley eyewear products at designated LensCrafters stores or on e-commerce platforms and log in to LensCrafters’ official WeChat account can participate in the “Your Cool Sporty Style” campaign. Sports enthusiasts will have the chance to meet Lin Dan in person and learn his training secrets and fashion styling tips. “The new era of sports has arrived—join Lin Dan and dive into this cool sporty style wave!”

Leonard Wang, Chairman of Star Optical (parent company of LensCrafters), also expressed excitement about the collaboration with Oakley: “LensCrafters advocates a healthy and cool sporty lifestyle. That’s why we’ve set up Oakley zones in 150 nationwide stores to support the ‘Your Cool Sporty Style’ campaign. Oakley’s innovative functionality and groundbreaking design in sports sunglasses are undeniable. Through this event, we hope to offer more consumers premium sports sunglasses and optical eyewear products.”

Founded in 1975, Oakley is a world leader in professional sports products. With its unique brand culture and high-performance sports gear, it is favored by top athletes globally and appeals to sports enthusiasts and quality-driven consumers around the world. In 2014, Oakley signed badminton world champion Lin Dan as its brand ambassador for China, perfectly embodying the spirit and vibe of this trendy sports brand. In 2015, Oakley will launch three major product series on the LensCrafters platform, offering a wide range of choices for sports enthusiasts with different needs.

Sports Series – Designed to Enhance Athletic Performance

Oakley collaborates with 600 top athletes from various sports disciplines worldwide to provide professional sports eyewear that offers eye protection, lightweight durability, and non-slip stability for athletes and performance-driven users.

OO9275-02 Oakley 2015 Professional Sports Series RADAR-EV Silver/Flame Coating

The RADAR EV series expands on the best-selling original RADAR model with a slightly longer lens and wider field of vision around the eyes, aiming to continue the legacy of performance while setting a new milestone in sports eyewear. The streamlined lens shape and sleek frame design offer wraparound eye protection while ensuring smooth airflow for a fresh, comfortable feel. The Unobtainium® rubber on the temple tips is Oakley’s proprietary design that prevents glasses from slipping during intense activity.

Lifestyle Series – Asia-Customized, the Essential for Sporty Trendsetters

Oakley’s Lifestyle Series sunglasses are designed for urban dwellers with active lifestyles. They integrate Oakley’s signature functional features—such as O-Matter memory plastic frames and HDO (High Definition Optics) technology—into stylish sunglass designs that suit the fast-paced city life and meet the needs of daily light sports and outdoor activities like travel.

OO9272-06 Oakley 2015 Lifestyle Series Catalyst

The CATALYST series, Oakley’s first sunglasses designed specifically for Asian facial features, features sharp angular curves paired with the currently popular large-frame design. It not only subtly complements Asian facial contours but also highlights Oakley’s distinctive style. For the first time in casual sunglasses, Unobtainium® rubber is used on the temple tips and nose pads to enhance grip and comfort. Multiple fashionable color options cater to the unique tastes of urban trendsetters.

Active Series – Seamlessly Blending Sports and Daily Life

Oakley has innovatively created a dedicated line of sports optical frames for those who need prescription eyewear during sports. Leveraging Oakley’s signature sports eyewear features, it solves common issues with traditional optical frames—such as being heavy, slipping easily, or deforming during activity. The range of interchangeable temples in vibrant colors allows the “glasses-wearing” sports and lifestyle enthusiasts to effortlessly transition between work, daily life, and sports settings with just one pair.

The Crosslink Strike is the flagship product of Oakley’s optical frame series for summer 2015. As a new member of the Crosslink family, it replaces the traditional square frame with an oval one, adding a streamlined design and giving the classic series a fresh image and meaning. The O-Matter memory plastic frame is both lightweight and durable, providing all-day comfort. The Unobtainium® rubber on the temple tips and nose pads enhances grip and comfort. The three-point fit design ensures a secure and safe fit during sports. Adjustable temple tips and a free second set of interchangeable O-Matter temple tips are included.