In recent years, influenced by market competition and a challenging economic climate, among other factors, the growth rate of outdoor product sales in China has slowed down. Brands and distributors are paying increasing attention to product experience interaction and word-of-mouth marketing. Meanwhile, outdoor trips organized by clubs and customized outdoor activities have seen rapid development recently, and the consumption demand for outdoor gear among club members continues to grow. The collaboration and interaction between organizers of outdoor clubs, events, and brands are also becoming more frequent and in greater demand.
The 2015 Asia Outdoor Expo will launch its first-ever Outdoor Club Zone — the “Club House.” It aims to build a bridge for deeper and broader collaboration between brands and clubs, as well as between distributors and clubs, while providing more opportunities for clubs to share experiences and work together.
Whether you are an outdoor sports club, a custom route travel agency, a professional event organizer, or a self-driving, family, or children’s outdoor education organization, the “Club House” is free for all attending clubs. The venue will offer networking areas and complimentary refreshments for rest and discussion. Some well-known domestic and international clubs will be invited for promotion through exhibition booths or informational materials. We hope outdoor clubs can find a sense of “home” at the Asia Outdoor Expo, showcasing their curated outdoor routes and professional services to fully demonstrate their resource advantages and event organizing capabilities, thus seeking business opportunities for brand collaboration.
There are two main ways to participate: First, Booth: After successful registration, the organizer will set up the booth uniformly, and the club only needs to arrange and decorate the interior. The number is limited, so first come, first served. Second, Non-booth: After pre-registration, you can have one-on-one meetings with brands and distributors at the Club House, or you can place promotional materials in the featured information display area for visitors to take freely.
The invitation letter and registration form for the “Club House” can be downloaded and viewed by clicking the link below. We welcome all those interested in joining the “Club House” to contact us:
Contact person: Yang Shu
Phone: 025-66922641, 18260033569
Email: yangshu@nfexpo.com
Nanjing Ningfei International Exhibition Co., Ltd.